Brand Tone

Expert & Trustworthy, Modern & Stylish, Supportive & Athlete-Focused, Accessible & Direct

Brand Values

• •Protection & Safety
• •Comfort & Performance
• •Quality & Precision
• •Innovation & Customization
• •Community & Support

Best Practices

• •Prioritize "Protection" and "Performance": These are key selling points and should be woven into most communications. Emphasize how the product directly contributes to an athlete's safety and ability to perform at their best.
• •Balance Expertise with Accessibility: While highlighting the technical aspects (custom fit, materials, dental professional involvement), explain benefits in clear, athlete-friendly language. Avoid overly technical jargon where simpler terms suffice.
• •Embrace Visual Language for Style: When discussing customization and design, use evocative and exciting language that complements the visual nature of these features, especially on platforms like Instagram and TikTok.
• •Maintain a Confident and Empowering Voice: The tone should instill confidence in the athlete – confidence in their safety and their ability to perform. Use strong verbs and positive framing.
• •Be Direct and Action-Oriented: Especially in calls to action or product descriptions, be clear about what the athlete should do next (e.g., "Order your kit," "Discover your design," "Protect your passion").

Social Perception

Positive for Product Quality, Seen as Specialized, Engaging on Social Media, Potentially Confusing (Broader "Protek Sports" Name)

Copy Examples

• •Headline: Dominate Your Game. Not Your Guard. Body: Tired of bulky, ill-fitting mouthguards? Proteksports.fr delivers custom-fit protection engineered for peak performance. Breathe easier, communicate clearly, and focus on victory. Your teeth, your rules. (Tone: Expert, Athlete-Focused, Direct)
• •Headline: Unleash Your Style. Unrivaled Protection. Body: Why choose between safety and swag? With Proteksports.fr, get dentist-designed custom mouthguards in designs as unique as your fighting style. From sleek to savage, express yourself while we handle the impact. (Tone: Modern & Stylish, Confident)
• •Headline: The Science of a Perfect Fit. The Art of a Winning Smile. Body: Our impression kits and expert crafting ensure your Proteksports mouthguard is an extension of you – not a distraction. Experience superior comfort and lab-tested protection. Invest in your safety, invest in your performance. (Tone: Expert & Trustworthy, Quality-Focused)
• •Headline: Your Club. Your Colours. Our Protection. Body: Equip your team with the ultimate defense. Proteksports.fr offers exclusive club deals on custom mouthguards, featuring your logo and colours. On-site impression sessions available. Elevate your team’s safety and unity. (Tone: Supportive & Community-Focused, Direct)
• •Headline: Stop Chewing, Start Competing. Proteksports: Custom Fit, Zero Compromise. Body: Forget boil-and-bites that slip and slide. Our custom-molded mouthguards stay locked in, so you can focus 100% on your opponent. Maximum protection, minimal interference. Order your kit today. (Tone: Direct, Confident, Benefit-Oriented)