Brand Tone

Enthusiastic & Passionate, Personal & Relatable, Helpful & Informative, Community-Focused, Trustworthy & Quality-Oriented

Brand Values

• •Passion for the Outdoors
• •Quality & Craftsmanship
• •Community Support
• •Customer Service & Satisfaction
• •Self-Reliance & Preparedness

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand voice (e.g., Passionate, Personal, Helpful, Trustworthy, Community-Oriented) with examples of "do's and don'ts."
• •Storytelling from Personal Experience: Continue to weave in authentic stories and experiences from the owners (Brian and McKenzie) to maintain the personal and relatable feel. This builds trust and connection.
• •Highlight Artisan & Quality Focus: Consistently emphasize the sourcing from cottage companies and small artisans, and the commitment to quality gear in product descriptions, blog posts, and social media.
• •Maintain a Helpful and Engaging Tone in All Communications: Whether it's website copy, social media interactions, or customer service responses, ensure the tone is approachable, informative, and supportive. Respond to negative reviews constructively.
• •Showcase Community Involvement: Regularly share updates and stories about your partnership with Mission:Hike and other community-focused initiatives to reinforce this value. This adds depth to the brand beyond just selling products.

Social Perception

Positive Customer Reviews, Mixed/Inquiring on External Forums, Emerging Brand Awareness, Positive Association through Community Support, Product Specific Feedback

Copy Examples

• •Headline: "Your Next Adventure Starts with Gear You Can Trust. Crafted by Artisans, Tested by Us." *Body:* "From sun-drenched trails to starlit nights by the campfire, we know the outdoors is more than a hobby – it’s a passion. That’s why we handpick every piece of gear from dedicated artisans and fellow enthusiasts. Gear up with ProSurvivalSupply and feel the difference quality makes."
• •Social Media Post (with image of hiking): "Remember that feeling? The one where it's just you, the trail, and the promise of a breathtaking view. We live for those moments too! That's why we're committed to outfitting you with reliable gear that lets you focus on the experience. What trail is calling your name next? #ProSurvivalSupply #OutdoorPassion #AdventureReady"
• •Product Description Snippet (for a knife): "Forged for the wild, designed for your hand. This [Knife Name] isn't just a tool; it's a companion crafted by [Artisan Company Name], built to handle whatever the backcountry throws your way. We’ve relied on gear like this on our own thru-hikes – now it’s your turn to own a piece of reliable craftsmanship."
• •Email Newsletter Excerpt: "Hey [Customer Name], Brian and McKenzie here! We’re still buzzing from our last trip to [Outdoor Location], and it got us thinking about how crucial the right gear is. This week, we’re spotlighting some incredible new arrivals from small makers who pour their hearts into every stitch and every blade. Plus, a portion of every purchase helps support Mission:Hike, getting our veterans into the healing power of nature. [Link to New Arrivals]"
• •About Us Page Excerpt Reinforcement: "We’re not just sellers of outdoor gear; we’re lifelong adventurers. From McKenzie conquering the Appalachian Trail at 20 to Brian finding his sanctuary in the wild, we’ve learned what truly performs. Our promise is to bring you that same dependable quality, supporting small artisans and the outdoor community every step of the way."