Brand Tone

Promotional & Value-Driven, Informative & Direct, Service-Oriented (Implied), Accessible

Brand Values

• •Value for Money/Affordability
• •Wide Selection/Availability
• •Experience/Reliability
• •Customer Convenience
• •Helpfulness (Aspirational)

Best Practices

• •Always Emphasize Value: Whether it's a price, a deal, free shipping, or the benefit of experience, ensure the copy highlights what the customer gains, particularly in terms of savings or quality for the price.
• •Be Clear and Direct: Avoid jargon where possible. Use straightforward language that clearly communicates the product, its benefits, and the offer. Get to the point quickly.
• •Use "Promo" and Price-Focused Language Strategically: Consistently integrate terms like "promo," "best price," "discount," "save," and "affordable" where appropriate, reinforcing the brand's core promise.
• •Maintain an Enthusiastic and Helpful Undercurrent: While direct and price-focused, the tone can still be helpful and approachable. Phrases like "We're here to help!" or "Get the right part, the first time" can build confidence.
• •Showcase Experience as a Trust Factor: Regularly mention the "15+ years of experience" to build credibility alongside the price-focused messaging. This suggests that affordability doesn't mean a compromise on knowledge or reliability.

Social Perception

To be perceived as the go-to source for affordable trailer parts, backed by experience.

Copy Examples

• •Headline: Stop Overpaying for Trailer Parts! Body: At Promo Remorque, get the best prices in France on all your essential trailer spares. Over 15 years of experience means quality you can trust, without breaking the bank. Shop now and save!
• •Headline: Free Delivery & Big Savings? Yes, Please! Body: Need trailer parts? Get them shipped free when you spend €49 or more at Promo Remorque. Plus, join Le Club Remorque for exclusive deals. Your trailer (and your wallet) will thank you!
• •Headline: Don't Let a Broken Part Slow You Down! Body: Find exactly what you need from our huge selection of trailer parts and accessories. From hitches to brakes, Promo Remorque has you covered with reliable parts at unbeatable prices. Get back on the road, faster!
• •Headline: 15+ Years of Trailer Expertise – At Your Service! Body: Why choose Promo Remorque? Because we offer more than just the best prices on parts. We bring over 15 years of experience to ensure you get the right advice and the right components for your trailer.
• •Headline: Your Trailer's Best Friend: Promo Remorque. Body: Keep your trailer in top condition without emptying your pockets. Promo Remorque is your trusted source for the most affordable, quality spare parts in France. What are you waiting for?