Brand Tone

Aspirational & Empowering, Proud & Heritage-Focused, Community-Oriented

Brand Values

• •Heritage & Resilience
• •Individuality & Self-Expression
• •Quality & Longevity
• •Purpose-Driven Fashion
• •Community

Best Practices

• •Maintain a curated and stylish tone, mirroring the brand's visual aesthetic.
• •Incorporate inclusive language and address the audience in a way that fosters community.
• •Ask questions and invite customers to share their styles or stories to encourage engagement.
• •Emphasize the brand's unique selling proposition of blending Israeli heritage with modern fashion.
• •Focus on building trust by consistently delivering on the brand promise of quality, self-expression, and purpose-driven fashion.

Social Perception

The brand aims to be perceived as a provider of high-quality, modern fashion that allows for self-expression while being connected to Israeli heritage and a sense of purpose. The goal is to cultivate trust and a positive reputation, emphasizing its unique selling proposition and core values.

Copy Examples

• •"Celebrate your individuality with our ISRAEL INSPIRED FASHION. Express yourself, embrace your heritage."
• •"Fashion With Purpose: High-quality clothing inspired by the resilience of the Jewish and Israeli people."
• •"Luxury and Longevity: Build a unique wardrobe with our timeless pieces."
• •"Join our community and share your style. Let's celebrate our heritage together!"
• •"Experience the joy of community through fashion. Discover our latest collection."