Brand Tone

Empowering, Supportive, Knowledgeable, Creative, Enthusiastic

Brand Values

• •Quality
• •Customer Success & Creativity
• •Ease of Use
• •Innovation
• •Community

Best Practices

• •Always Empower: Use language that makes the user feel capable and excited to start a project, regardless of their experience level. (e.g., "You've got this!", "Let's guide you to amazing results.")
• •Foster Community: Encourage sharing, feature customer work, and ask questions to invite interaction. Use inclusive language like "our community," "fellow makers."
• •Educate with Clarity: When providing instructions or technical information, break it down into simple, actionable steps. Avoid overly technical jargon without explanation. Reinforce that the brand is there to help.
• •Showcase Inspiration: Focus on the beautiful outcomes and creative possibilities. Use vibrant, high-quality visuals of finished projects. Let the results speak to the product's quality.
• •Maintain Enthusiasm and Support: Whether it's a new product launch or a customer query, respond with genuine enthusiasm and a helpful attitude. Reiterate the brand's commitment to quality and customer satisfaction.

Social Perception

Trusted Quality, Good for Various Skill Levels, Supportive Brand, Good Value, Innovative

Copy Examples

• •Headline: Unlock Your Inner Artist. Flawless Finishes, Effortless Creation. Body: Dream of crystal-clear, professional-grade resin art? Promise Epoxy makes it simple. Our easy-to-use, self-leveling formulas are designed for stunning results, whether you're a seasoned pro or just starting your creative journey. Let's make something beautiful together! #PromiseEpoxy #ResinArt #DIYMadeEasy
• •Headline: Quality You Can Trust, Creativity You Can Unleash. Body: With over 40 years of expertise and proudly made in the USA, Promise Epoxy is your partner in creation. From dazzling river tables to delicate jewelry, our meticulously formulated resins ensure durability and a brilliant shine, every time. What masterpiece will you craft next? #AmericanMade #EpoxyResin #CreativePromise
• •Headline: No More Guesswork, Just Gorgeous Pours. Body: Say goodbye to tricky measurements and hello to perfect projects! Promise Epoxy offers user-friendly 1:1 mix ratios and helpful tools like our Epoxy Calculator. We're committed to your success, providing the support and quality products you need to bring your vision to life. Join the Promise Epoxy family today! #EpoxyTips #CraftingCommunity #PromiseQuality
• •Headline: Fast Curing, Lasting Beauty. Create More, Wait Less! Body: Got a brilliant idea you can't wait to bring to life? Our Promise Fast Cure Epoxy sets quickly without compromising on that stunning, glass-like finish. Spend less time waiting and more time creating your next amazing piece. Discover the magic of rapid results! #FastCureEpoxy #ResinCrafts #PromiseInnovation
• •Headline: Your Project, Our Promise: Stunning Results, Every Single Time. Body: At Promise Epoxy, we're obsessed with quality so you can be obsessed with creating. Our UV-resistant, self-leveling resins are designed to eliminate imperfections and ensure your artwork stands the test of time. Experience the Promise difference. #CrystalClearResin #DIYProjects #MadeWithPromise