Brand Tone

Professional & Informative, Empowering & Caring, Accessible & Friendly, Results-Oriented

Brand Values

• •Quality
• •Innovation
• •Transparency
• •Efficacy & Results
• •Customer Empowerment & Satisfaction
• •Natural Beauty
• •Ethical Practices
• •Sustainability

Best Practices

• •Use words that convey results and scientific backing.
• •Position the brand as a knowledgeable partner in their skincare journey.
• •On platforms like TikTok, adapt the delivery to be more informal and engaging while keeping the core message of quality and results intact.
• •This reinforces the brand's identity and builds trust.
• •Focus on Benefits, Not Just Features: Instead of just listing ingredients, explain how these ingredients benefit the customer's skin (e.g., "Vitamin C to brighten and even skin tone" rather than just "Contains Vitamin C").

Social Perception

Positive Product Efficacy, Helpful & Customer-Oriented, Modern & Engaging (especially on TikTok)

Copy Examples

• •Experience the science of healthy skin. #Promedics #AcneSolution #HealthySkin #ScienceBackedSkincare
• •More than just a moisturizer, it’s your daily dose of skin confidence.
• •Explore our collection.
• •Start your journey to glowing skin today.
• •Achieve a healthy, radiant complexion with our clinically proven formulas.