Brand Tone

Authoritative, Confident, Supportive, Professional, Educational

Brand Values

• •Effectiveness
• •Success
• •Quality
• •Expertise
• •Customer Confidence
• •Accessibility
• •Convenience
• •Real-World Application

Best Practices

• •Consistently highlight the 99% pass rate.
• •Emphasize the "Projectific Passing Guarantee" to build confidence.
• •Reinforce the value proposition by focusing on exam success.
• •Showcase testimonials and success stories prominently.
• •Maintain a professional and educational tone in all communications.

Social Perception

Trusted, Specialized, High Success Rate, Generally Positive

Copy Examples

• •"Pass your LEED exam confidently, on your first try with Projectific!"
• •"Developed by top LEED experts, our comprehensive exam prep materials guarantee success."
• •"Join the 99% of our students who pass their LEED exam with our proven methods."
• •"Unlock your LEED potential with our 24/7 online courses and practice tests."
• •"Don't risk failing your LEED exam. Trust Projectific's expert-backed resources and our passing guarantee!"