Brand Tone

Aspirational & Stylish, Quality-Conscious & Informative, Customer-Oriented & Reassuring, Contemporary & Dynamic

Brand Values

• •Fashion & Trend Curation: Selecting and offering a range of contemporary and desirable fashion brands and items.
• •Quality & Craftsmanship: Valuing well-made products and highlighting the materials and design details.
• •Customer Satisfaction: Striving for positive shopping experiences through good service, fair pricing, and efficient delivery.
• •Style & Identity: Helping customers express their personal style through the clothing and accessories offered.
• •Digital Excellence: Investing in a strong online presence and modern e-commerce experience, as evidenced by their partnership with Made in Evolve.

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., sophisticated, knowledgeable, approachable, witty) and provide clear do's and don'ts with examples. This should include preferred terminology and phrasing related to fashion and quality.
• •Focus on "Curated" and "Quality": Consistently use language that emphasizes the selective nature of the product range and the high quality of the items. Words like "handpicked," "artisanal," "premium," "finest materials," and "expertly crafted" can reinforce this.
• •Tell Brand & Designer Stories: Briefly incorporate the heritage or design philosophy of the brands offered. This adds depth and reinforces the value beyond just the product itself, appealing to a customer interested in the story behind the style.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual presentation on the website and social media. If the imagery is chic and minimalist, the copy should reflect that sophistication.
• •Train & Align All Content Creators: Whether it's in-house marketers, social media managers, or agency partners, ensure everyone involved in creating copy understands and consistently applies the defined brand tone. Regular reviews and feedback sessions can help maintain this alignment.

Social Perception

As a Fashion Retailer: Customers who have interacted with the site seem to perceive it positively, citing good prices and fast shipping. Industry Perception: Within the e-commerce and digital marketing industry (specifically through Made in Evolve's perspective), Progetto Seta is presented as a successful online retail project and a reference in its sector. Brand Recognition: The brand "Progetto Seta" itself might have some ambiguity due to other organizations using the same name in different contexts (social work, environmental projects). However, "progettoseta.com" clearly defines itself as a fashion e-commerce platform.

Copy Examples

• •Headline (General): Progetto Seta: Curated Fashion. Elevated Style. Body: Discover a handpicked selection of contemporary apparel and accessories from leading designers. Define your look with pieces that speak to quality, craftsmanship, and the art of modern dressing.
• •Instagram Post (New Arrival): (Image: Model wearing a new Semicouture dress) Effortless sophistication has arrived. The latest from Semicouture brings a fresh perspective to timeless design. Crafted for the discerning, designed for your moments. Explore the new collection, now at Progetto Seta. #ProgettoSeta #Semicouture #NewCollection #LuxuryFashion #ItalianStyle
• •Product Description Snippet (for a men's jacket): Beyond the Trend: This isn't just a jacket; it's an investment in enduring style. Meticulously crafted from [Material], it offers both exceptional comfort and a sharply defined silhouette. Experience the difference quality makes.
• •Email Subject Line (Sale/Promotion): Style, Elevated. Savings, Unlocked. Your Progetto Seta Offer Inside. Email Body Preview: Don't just follow trends, set them. For a limited time, enjoy [Discount Percentage]% off selected designer pieces that blend contemporary aesthetics with timeless appeal.
• •Facebook Ad (Brand Awareness): Searching for style that resonates? Progetto Seta brings together the best in modern fashion, from coveted international labels to emerging design talents. We believe in quality you can feel and design that inspires. Shop your new signature look today.