Brand Tone

Professional, Approachable, Supportive

Brand Values

• •Client Success & Partnership
• •Affordability & Value
• •Quality & Professionalism
• •Ease & Convenience
• •Modernity & Efficiency

Best Practices

• •Focus on Client Benefits, Not Just Features: Explain the benefit of each feature.
• •Use technical terms sparingly and explain their advantages.
• •Maintain a professional, approachable, and supportive tone.
• •Emphasize affordability and value without compromising quality.
• •Highlight ease of use and convenience for clients.

Social Perception

A reliable and modern agency that provides affordable, high-quality e-commerce solutions with excellent customer support, making web design stress-free for businesses in South Africa.

Copy Examples

• •Build Better, Sell Smarter with ProGenec.
• •Prices that beat any competitor in South Africa, top quality for the lowest price — guaranteed.
• •Ongoing support via WhatsApp and email — we're always here to help when you need us.
• •Dedicated Sales Representative – Call anytime for tech support, updates, or questions.
• •Fully hands-off experience, don't just build your website and leave you hanging, full website maintenance.