Brand Tone

Direct, trustworthy, and value-oriented, with a focus on Brazilian customers.

Brand Values

• •Trustworthiness
• •Value
• •Quality
• •Customer Satisfaction
• •Security

Best Practices

• •Focus on clarity and directness in product descriptions, especially highlighting value and benefits.
• •Maintain a professional and trustworthy tone in all communications, especially regarding payment options and security.
• •Emphasize the official nature of the site to combat potential scams from cheaper alternatives.
• •Showcase positive customer reviews to build trust and credibility.
• •Differentiate the product offering from unrelated entities (e.g., hair salons or generic uses of 'produtifs') by clearly stating the product category.

Social Perception

A Brazilian e-commerce site selling a variety of products, aiming to be perceived as trustworthy, reliable, and offering good value for money. There's a risk of confusion with unrelated businesses using the same name.

Copy Examples

• •"Compre com cartão de crédito, PIX ou boleto Acesse no site 🛍️ produtifs.com" (Buy with credit card, PIX or 'boleto'. Access the site 🛍️ produtifs.com)
• •"Prices are exclusive to the official site. Beware of scams from cheaper products elsewhere."
• •"[Product Name] - High-quality [Product Category] with fast shipping and excellent customer service!"
• •"See what our customers are saying about the [Product Name]! [Quote positive review]."
• •"Secure your purchase with our trusted payment methods. Shop now at Produtifs!"