Brand Tone

Authentic, Transparent, Friendly, Approachable, Passionate, Enthusiastic, Ethical, Responsible, Informative, Educational, Playful & Joyful

Brand Values

• •Naturality: 100% natural origin ingredients
• •Organic Priority: High percentage of organic ingredients, Cosmos Organic certified
• •Vegan & Cruelty-Free: PETA certified, no animal testing or animal-derived ingredients
• •Eco-Conception: Focus on recyclable packaging and concentrated formulas to reduce CO2 impact
• •Handmade & Quality: Products are handmade in their French laboratory, ensuring quality and care
• •Accessibility & Fair Pricing: Aim to make organic and natural cosmetics available to a wider audience
• •Transparency: Clear information about product compositions
• •Sensoriality & Pleasure: Belief that natural products should also be enjoyable to use
• •Simplicity & Efficacy: Focus on short, effective formulas
• •Joy: A core concept mentioned in their brand story

Best Practices

• •Embrace "Joyful Authenticity": Always communicate with genuine enthusiasm and honesty. Share the "why" behind products and the brand's passion for natural, ethical beauty. Let the inherent joy of the brand shine through.
• •Keep it Natural and Simple: Mirror the product formulations in the language. Use clear, straightforward language that is easy to understand, avoiding overly technical jargon. Focus on the natural goodness and effectiveness.
• •Educate with a Friendly Touch: Inform customers about the benefits of ingredients and sustainable practices, but do so in an approachable, non-preachy way. Think of it as sharing exciting discoveries with a friend.
• •Visually and Verbally Align: Ensure that the playful, colorful, and natural aesthetic of the packaging and branding is reflected in the vocabulary and sentence structure. Use positive, uplifting words.
• •Highlight Ethical Commitments Consistently: Weave mentions of vegan, cruelty-free, organic, eco-designed, and French-made attributes naturally into product descriptions, social media posts, and all communications as key differentiators and points of pride.

Social Perception

Trusted, Reliable, Effective, Ethical Champion, Good Value, Innovative, Modern, Customer-centric

Copy Examples

• •Hello Sunshine! ✨ Unlock your skin's natural radiance with our NEW [Serum Name]! Packed with [Key Ingredient 1] and [Key Ingredient 2], this little bottle of joy is 100% natural, vegan, and lovingly handmade in our French workshop. Get ready for a dewy glow that feels as good as it looks! #ClemenceEtVivien #NaturalSkincare #OrganicBeauty #JoyInABottle #MadeInFrance
• •Tired of harsh chemicals? Make the switch to happy underarms! 😊 Our bestselling natural deodorants are crafted with love and effective plant-based ingredients to keep you fresh all day. Gentle on your skin, kind to the planet, and oh-so-lovely scents to choose from. Discover your new favourite! #NaturalDeodorant #VeganBeauty #ClemenceEtVivien #EthicalChoices #HealthyHabits
• •Wrap your skin in pure comfort with our [Balm Name] Body Balm. We believe in the power of simplicity, which is why this balm is bursting with [Key Ingredient e.g., organic shea butter] and a whisper of [Scent e.g., calming lavender]. Handmade with joy, it’s your go-to for nourished, happy skin – naturally. Eco-jar, big love! 💚 #OrganicSkincare #HandmadeCosmetics #EcoFriendlyBeauty #ClémenceEtVivien #SelfCare
• •POV: Your skin when you finally switch to Clémence & Vivien natural goodness! 🌱✨ (Video shows someone happily applying a product, skin looking fresh). 100% Natural Ingredients ✅ Vegan & Cruelty-Free ✅ Made with Joy in France ✅ Eco-Packaging ✅ #NaturalBeauty #SkincareRoutine #Vegan #Organic #HappySkin #ClemenceEtVivien
• •At Clémence & Vivien, our promise is simple: to bring you effective, joyful skincare that's kind to you and our beautiful Earth. From sourcing the finest organic ingredients to handcrafting each product in our French atelier, we pour our hearts into everything we create. Experience the joy of truly natural beauty. ✨ #OurValues #TransparentBeauty #OrganicJoy #SustainableLiving #ClemenceEtVivien