Tono de Marca

Aspirational, trendy, confident, playful, relatable, effortless, and chic.

Valores de Marca

• •Trend-Focused
• •Accessibility
• •Image & Aesthetic
• •Community

Mejores Prácticas

• •Lead with Confidence: Use strong, empowering language. Words like "unleash," "define," "own," and "unstoppable" align with the aspirational identity. Avoid passive or uncertain phrasing.
• •Focus on the 'Feeling,' Not Just the Fabric: Describe how the clothes will make the customer feel (e.g., "the center of attention," "effortlessly chic," "ready for anything"). While material is important, the brand sells a lifestyle and a feeling.
• •Embrace the Visual Language: Use emojis strategically (✨, 💖, 🔥) to add personality and connect with the target demographic. Keep text on social media concise and let the high-quality visuals do most of the talking.
• •Create a Sense of Urgency and Exclusivity: Employ phrases like "Before it's gone," "Just landed," and "Limited stock." This is a classic fast-fashion tactic that aligns with the brand’s model of rapid, trend-based turnover.
• •Maintain a Consistent Voice Across Platforms, but Adapt the Format: While the core tone remains confident and trendy, the execution should be native to each platform. Instagram requires polished, short captions. TikTok thrives on relatable, humorous, and trend-driven audio and text. Email can be slightly more descriptive while still being punchy and benefit-oriented.

Percepción Social

Bifurcated: Positive perception for stylish, on-trend clothing and aesthetic; negative perception due to concerns about shipping times, product quality not always matching online presentation, and customer service responsiveness.

Ejemplos de Copy

• •Status: Main Character. Your weekend just called, and it wants this dress. The 'Midnight Bloom' mini is here to make sure all eyes are on you. Tap to shop before it’s gone. ✨ #PrixelleStyle #NewArrival #OOTN
• •The Riviera Lounge Set: Effortless chic, bottled. This two-piece set is your one-step solution to looking perfectly put-together, whether you’re brunching with the girls or catching a golden hour sunset. Made with a soft-touch ribbed fabric that moves with you. Style it up or down—endless possibilities await.
• •My confidence after my Prixelle package arrives 📈. Unboxing my new favorite personalities. Which look is your vibe? 1, 2, or 3? Let me know in the comments! 👇 #PrixelleHaul #FitCheck #NewClothes
• •Warning: These Outfits Cause Compliments
• •Your Style Upgrade Is Here. From city nights to sunny days, find the look that defines you. Prixelle delivers on-trend pieces designed to make you feel unstoppable. Discover our new collection and find your next favorite outfit. Shop Now