Brand Tone

friendly, humorous, witty, and expressive

Brand Values

• •Individuality and Self-Expression
• •Humor and Joy
• •Quality and Comfort
• •Customer Connection
• •Originality
• •Sustainability

Best Practices

• •Embrace Wit and Humor: Consistently inject lightheartedness and clever wordplay into your copy. Don't be afraid to be playful, but keep it inclusive and good-natured.
• •Focus on Self-Expression: Frame your products as tools for individuality. Use language that empowers customers to show off their unique personalities.
• •Keep it Friendly and Approachable: Use a conversational style. Write as if you're talking to a friend. Avoid overly formal or corporate language. Phrases like "Talk to Us (We Don't Bite)" are good examples.
• •Highlight Comfort and Quality: While humor is key, don't forget to mention the tangible benefits of soft, durable materials that feel good to wear.
• •Encourage Connection: Write copy that suggests the positive social interactions wearing the apparel can bring – starting conversations, making people smile, and sharing a laugh.

Social Perception

Customers appreciate the comfort, quality, and unique, witty designs that often lead to positive interactions with others. They are seen as a source for funny, comfy, and stylish apparel that lifts my mood.

Copy Examples

• •Headline: Stop Blending In. Start Standing Out. Body: Life’s too short for boring clothes. Grab a Printz for Zoey tee and wear your wit on your sleeve (literally). Warning: may cause spontaneous conversations and excessive smiling.
• •Social Media Post: Your t-shirt called. It said it's tired of being basic. Upgrade to a Printz for Zoey original – super soft, seriously funny, and 100% you. #PrintzForZoey #WearYourPersonality #FunnyTees
• •Product Description Snippet: This isn't just a t-shirt, it's a mood-booster, a conversation-starter, and your new favorite way to say "hello" without actually saying anything. Made with a huggable soft cotton blend because comfort is queen (and king!).
• •Email Subject Line: Ready for some inbox joy? (And maybe a discount?) Email Body Intro: Hey [Customer Name], Tired of the same old threads? We craft tees that feel as good as they look, designed to bring a little more humor and heart to your everyday.
• •Ad Copy: Warning: Our Tees May Cause Laughter. At Printz for Zoey, we make super soft, fun-to-wear shirts designed to make you (and others) smile. Express yourself with humor and heart. Shop now and let your tee do the talking!