Brand Tone

Approachable and Friendly, Empowering and Confident, Informative and Helpful, Appreciative, Professional yet Relatable.

Brand Values

• •Quality
• •Affordability
• •Customer Focus/Satisfaction
• •Handmade/Craftsmanship
• •Innovation
• •Accessibility & Inclusivity
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., approachable, empowering, informative), including "do's and don'ts" for language, specific phrases to use or avoid, and examples. Share this with anyone creating content.
• •Always Lead with Value and Solutions: Frame copy around how your products benefit the customer and solve their hair care challenges, reinforcing the helpful and empowering aspects of the brand. (e.g., "Reduce frizz," "Protect your style," "Make beauty accessible").
• •Incorporate the Founders' Story and Passion: Weave elements of Kenyonda and Darius's journey and passion for hair into storytelling where appropriate (like on the "About Us" page or in occasional social media posts) to maintain that personal, relatable, and trustworthy connection.
• •Engage Authentically: When responding to comments or messages on social media, maintain a friendly, appreciative, and helpful tone. Use real language, address customers by name if possible, and genuinely thank them for their feedback or questions, mirroring the "speedy replies" noted in Etsy reviews.
• •Showcase Customer Experiences: Regularly feature user-generated content (with permission) and testimonials. This not only provides social proof but also allows the positive experiences and words of actual customers to reinforce the brand's quality and values organically.

Social Perception

Trusted, High Quality Products, Good Value, Reliable, Black-Owned Business Support, Stylish and Functional

Copy Examples

• •Headline: Your Hair Deserves Royal Treatment. Ours Makes it Accessibly Regal. Body: Tired of compromising between quality and price? At Prince Hair Company, we believe you shouldn't have to. Founded from a passion for beautiful, healthy hair, we handcraft premium satin bonnets and source the finest virgin hair extensions, all so you can crown yourself with confidence, every day. Discover the difference quality makes, without breaking the bank.
• •Social Media Post (Image: Woman smiling, wearing a vibrant satin bonnet): Caption: Sleep beautifully, wake up effortlessly! ✨ Our Original Stretch Tie Satin Bonnet isn't just a pretty accessory; it's your hair's best friend. Handmade with love and the finest satin to reduce frizz, lock in moisture, and keep your style fresh. Ready to join the #PrinceHairRoyalty and say goodbye to bad hair mornings? Tap to shop! #SatinBonnet #HairCare #HealthyHairJourney #BlackOwnedBusiness #HandmadeWithLove
• •Product Description Snippet (for a new bonnet design): Introducing the "Midnight Bloom" Stretch Tie Bonnet! 🌸 Designed by Kenyonda herself, this beauty combines our signature no-slip stretch ties with a luxurious, breathable satin that pampers your hair while you dream. We heard your requests for darker florals, and we’re thrilled to deliver a bonnet that’s as hardworking as it is stunning. Protect your curls, braids, or straight styles in ultimate comfort and elegance.
• •Email Subject Line: Unlock Your Hair's Potential (and Save Your Style!) Email Body Snippet: Hey [Customer Name], At Prince Hair Company, we know your hair is a huge part of your self-expression. That’s why we pour our hearts into creating products like our patent-pending Stretch Tie Satin Bonnets – designed to protect your gorgeous locks and make your hair care routine a little easier (and a lot more luxurious!). Experience the PHC difference: quality you can feel, at prices you'll love.
• •About Us Page Excerpt: From Kenyonda's passion for wig-making in her home to a thriving family business serving thousands, Prince Hair Company was born out of a simple desire: to share the gift of beautiful, healthy hair with everyone. We're more than just a store; we're a community built on quality, care, and the belief that everyone deserves to feel like royalty. Thank you for being part of our story.