Brand Tone

Informative, Professional, Reassuring, Direct, Trustworthy, Confidential

Brand Values

• •Accuracy
• •Affordability
• •Accessibility
• •Reliability
• •Convenience
• •Empowerment
• •Safety
• •Health
• •Accountability
• •Discretion/Confidentiality
• •Customer Service

Best Practices

• •Actively monitor reviews across all platforms. When negative feedback regarding accuracy arises, address it transparently. Explain the science behind the tests, reiterate proper usage, and outline when lab confirmation is advised. This builds trust even when issues occur.
• •Share positive customer stories (with permission) that highlight accuracy, ease of use, and good customer service. This reinforces the desired brand perception and values.
• •Ensure the language and claims made on the website (e.g., "99% accuracy," "reliable") are mirrored in social media posts, product descriptions on e-commerce sites, and customer service interactions. Avoid overstating capabilities where user experience is mixed.
• •Continue creating blog posts and social media content that educates users about drug testing, how to interpret results, factors that can influence tests, and the importance of lab confirmation for preliminary positives. This positions the brand as a knowledgeable and helpful resource, reinforcing a professional and trustworthy tone.
• •Train customer service to be empathetic, especially given the sensitive nature of drug testing. Responses should be professional, informative, and reassuring, guiding users through any questions or concerns about product usage or results. Maintain the promise of confidentiality in all communications.

Social Perception

Convenient and budget-friendly option for at-home or pre-employment drug testing for customers seeking an affordable and easy-to-use solution. A reliable partner for businesses with their testing needs, valuing their service and flexibility.

Copy Examples

• •Peace of Mind Starts Here. Accurate Drug Testing, Confidentially Delivered. Need reliable drug screening? PrimeScreen offers CLIA-Waived, easy-to-use tests with over 99% accuracy. Get your results quickly and discreetly from the comfort of your home. Make informed decisions with PrimeScreen.
• •Workplace Safety, Simplified. Affordable & Dependable Drug Testing Solutions. Ensure a safe and productive work environment with PrimeScreen. Our comprehensive testing options are designed for ease of use and provide reliable results you can trust. Partner with us for your pre-employment and workplace testing needs.
• •Concerned About Accuracy? We Are Too. At PrimeScreen, precision is our priority. Our drug tests use the same science as lab screening and are CLIA Waived for OTC use, ensuring up to 99% accuracy. We are committed to providing high-quality, dependable testing you can count on.
• •Your Privacy, Our Promise. Discreet Drug Testing Solutions. PrimeScreen understands the importance of confidentiality. From unmarked packaging to secure online processing, we ensure your testing experience is private every step of the way. Trust PrimeScreen for discreet and reliable results.
• •Get Answers Quickly & Easily. PrimeScreen: Fast, Accurate, At-Home Testing. Don't wait for answers. PrimeScreen drug tests deliver results in as little as 5 minutes. With simple instructions and reliable technology, taking control of your health and decisions has never been easier.