Brand Tone

Authentic & Trustworthy, Health-Conscious & Performance-Oriented, Family-Friendly & Wholesome, Confident & Straightforward, Slightly Rugged/Adventurous

Brand Values

• •Quality & Purity
• •Health & Wellness
• •Authenticity & Tradition
• •Family & Community
• •Transparency
• •Customer Satisfaction

Best Practices

• •Be Direct and Confident: Use clear, straightforward language. Avoid jargon or overly complex sentences. State the benefits plainly, reflecting the "ALL BULL - NO BS" ethos.
• •Emphasize Natural and Wholesome: Consistently highlight "grass-fed," "all-natural ingredients," "air-dried," "no preservatives/sugar/gluten." This reinforces the core product value.
• •Speak to the "Why": Weave in the founders' story and their mission to provide healthier alternatives, appealing to families and health-conscious individuals. This adds authenticity and a personal touch.
• •Use Action-Oriented & Empowering Language: Words like "fuel," "power," "conquer," "upgrade," and "discover" align with the active, performance-driven aspect of the brand.
• •Maintain Authenticity: Stay true to the South African heritage of biltong while making it accessible and appealing to the American market. Share the tradition and the modern health benefits.

Social Perception

Positive, Healthy Choice, Authentic Experience, Premium Product, Growing Awareness

Copy Examples

• •Headline: Fuel Your Primal. Taste Real Power. Body: Tired of sugary, processed snacks? Primal Cuts Biltong is air-dried, grass-fed beef perfection. 16g of protein per ounce, zero BS. Just pure, delicious fuel for your adventure.
• •Social Media Post: Your workouts demand the best. Your snacks should too. Primal Cuts Biltong: All-natural, high-protein, and insanely delicious. Ditch the jerky, upgrade your recovery. #PrimalFuel #Biltong #HealthySnacks #NoBS #GrassFed
• •Product Description Snippet: Inspired by a South African tradition, perfected for your family. Our Original Biltong is crafted with a handful of natural ingredients – because we believe less is more. Wholesome energy, authentic taste.
• •Email Subject Line: Stop Snacking on Sugar Bombs. Go Primal. Body: You're committed to your health. So are we. Primal Cuts Biltong delivers the clean protein you need without the junk you don't. Taste the difference grass-fed, air-dried goodness makes.
• •Ad Copy for Active Lifestyle Audience: Conquer trails, crush goals, and recover stronger. Primal Cuts Biltong is your go-to for sustained energy and muscle repair. Packed with protein, free from junk. It’s the no-compromise snack for your no-compromise life.