Brand Tone

Irreverent, Sarcastic, Humorous, Playful, Bold, Unapologetic, Nostalgic (90s Millennial), Authentic, Personal, Visually 'Pretty'

Brand Values

• •Self-Expression & Individuality
• •Humor & Lightness (even with dark themes)
• •Authenticity & Realness
• •Female Empowerment/Boldness
• •Creativity & Craftsmanship
• •Nostalgia & Shared Experience

Best Practices

• •Embrace the Juxtaposition: Always lean into the 'Pretty Rude' dichotomy. If the message is edgy, the visuals can be charming, or vice-versa. Don't be afraid to mix sweet with snarky.
• •Know Your Audience's Humor: Keep a finger on the pulse of millennial/Gen Z internet humor, sarcasm, and nostalgic references, but ensure it aligns with Sarah's authentic voice. The humor should feel knowing and shared, not forced.
• •Use Authentic, Direct Language: Avoid overly corporate or fluffy marketing-speak. Use contractions, colloquialisms, and be straightforward. If a curse word fits naturally and serves the humor/message (and platform guidelines allow), don't shy away from it.
• •Let Sarah's Personality Shine: Inject elements of her personal brand – cat lover, sole creator, 90s kid – into the copy where appropriate. This builds authenticity and connection.
• •Visuals Must Match the Vibe: Ensure product photography and social media imagery reflect the 'pretty' (holographic, colorful, well-lit) and the 'rude' (the message itself, context) aspects consistently. The overall aesthetic should be cohesive.

Social Perception

Highly Positive Customer Perception, Niche Appeal, Seen as Edgy & Humorous, Trustworthy (for its niche)

Copy Examples

• •Yeah, your water bottle is cute. But is it 'might-offend-your-grandma' cute? Didn't think so. Our new holographic 'Zero Fucks Fox' sticker is here to fix that. Sparkle with sass.
• •Feeling stabby? Good. Channel that chaotic energy into something pretty... and a little bit rude. Our 'Don't Be A Prick' cactus embroidery kit comes with everything you need, except maybe a therapist. (P.S. Cats approve this message for lap-stitching.)
• •Sale? Oh, HELL YES. Your future self (and your flair game) will thank you.
• •Remember when your biggest problem was AIM away messages? Us too. Slap this 'Adulting is a Scam' holographic sticker on your laptop and let's all pretend it's 1999 again. Dial-up sounds not included (thankfully).
• •We've been busy brewing up some fresh weirdness. If you enjoy questionable life choices, offensive florals, and things that glitter aggressively, you're gonna want to see this. New Pretty Rude Things just dropped. You're welcome.