Brand Tone

Girly & Playful, Trendy & Fashion-Forward, Approachable & Friendly, Confident & Empowering, Aspirational yet Attainable

Brand Values

• •Quality
• •Affordability
• •Customer Connection
• •Trendiness & Style
• •Sustainability

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Girly," "Confident," "Friendly," "Trendy"), key vocabulary/phrases to use and avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience ("Every Girl"): Consistently write for your target demographic – "every girl that is inspired by the pretty things in life." Use language, references, and a level of formality that resonates with them.
• •Visual & Verbal Harmony: Ensure the tone of your copy matches the visual style of your brand. If your images are bright, playful, and trendy, your copy should reflect that same energy.
• •Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or a customer service email, the brand's core tone should be recognizable. While the specific message might adapt to the platform, the underlying voice should remain consistent.
• •Review and Refine: Regularly review your copy across all platforms to check for consistency. Get feedback, see what resonates with your audience (e.g., through comments and engagement), and don't be afraid to refine your approach while staying true to your core brand voice.

Social Perception

Positive Engagement, Visually Appealing, Community-Oriented (locally), Limited Broad Public Data

Copy Examples

• •Instagram Post (New Arrival Dress): "Stop scrolling, babe! 💖 Your weekend 'fit just dropped. This [Dress Name] is all kinds of pretty, designed to turn heads and make you feel like the 10/10 you are. Snag yours before she’s gone! ✨ #PrettyPersuaded #NewCollection #OOTDgoals"
• •Facebook Ad (General Store Promotion): "Hey gorgeous! Ready to upgrade your style game without breaking the bank? 😉 Pretty Persuaded brings you the latest trends in fashion and accessories that are seriously cute AND affordable. Shop our online store today and find your new favorite look! prettypersuaded.com"
• •Email Subject Line (Sale): "✨ Pretty Little Steals! Up to 50% Off Inside! ✨ Email Body Snippet: Hey [Customer Name], treat yourself to something pretty! Our sale is ON, packed with trendy pieces you'll adore at prices you'll love even more. From statement accessories to must-have dresses, get persuasive with your style! Shop now..."
• •Product Description (Statement Earrings): "Get ready to make some serious ear-candy envy! Our [Earring Name] earrings are the perfect pop of pretty for any outfit. Lightweight, fabulous, and totally you. Add to cart and let your accessories do the talking! 💁‍♀️"
• •Website Banner (Seasonal Collection): "Hello, Sunshine! ☀️ Our new collection is here to make your [Season] wardrobe effortlessly chic and oh-so-pretty. Dive into fresh styles, bold accessories, and all the good vibes. Get Persuaded!"