Brand Tone

Friendly and Approachable, Positive and Encouraging, Trendy and Fashion-Forward, Helpful and Inspirational, Enthusiastic and Playful

Brand Values

• •Affordability
• •Style & Trendiness
• •Femininity & Uniqueness
• •Customer Confidence
• •Quality (aspired)
• •Accessibility

Best Practices

• •Develop a "Brand Voice" Cheat Sheet: Create a simple document outlining key tone words (e.g., friendly, enthusiastic, confident, feminine), common phrases/emojis to use (and any to avoid), and the core message of empowerment and affordable style. Share this with anyone creating content.
• •Always Focus on the Customer's Feeling: Frame copy around how the clothes will make the customer feel (e.g., "feel beautiful," "boost your confidence," "shine bright") rather than just describing product features.
• •Be Conversational and Relatable: Write as if you're talking to a friend. Use contractions, occasional slang (if appropriate for the target audience and kept consistent), and questions to engage the audience. Keep sentences relatively short and easy to read.
• •Incorporate Positivity and Enthusiasm: Use upbeat language, exclamation points (sparingly but effectively), and positive adjectives. Words like "lovely," "gorgeous," "amazing," "fave," "cute" fit the established tone.
• •Visual and Verbal Harmony: Ensure the tone of the copy matches the visuals. If the images are bright, fun, and trendy, the copy should reflect that same energy. This is especially important on visually-driven platforms like Instagram and TikTok.

Social Perception

Positive Engagement, Fashion Inspiration Source, Mixed on Quality/Sizing (based on similarly named or category businesses), Appreciation for Affordability

Copy Examples

• •✨ Hello gorgeous! ✨ Twirl into your next event with our brand new 'Seraphina Floral Maxi Dress'! 🌸 Lightweight, flowy, and oh-so-dreamy – it's the perfect piece to make you feel like the amazing woman you are. Tap to shop and get ready to turn heads! 😉 #PrettyLovelyPieces #NewCollection #FloralDress #OOTD #FeelGoodFashion
• •Hey lovelies! 💕 Ready for a style refresh without stressing your wallet? 😉 Pretty Lovely Pieces brings you the cutest, trendiest, and most unique finds to make you shine! From cozy knits to statement dresses, we’ve got your next favorite outfit waiting. Click here to explore what's new – you deserve it! ✨ Shop Now: [Link] #TrendyAffordable #BoutiqueStyle #PrettyLovelyStyle
• •Your new fave top, styled 3 ways! 🤩 Which look is your vibe? Let me know in the comments! 👇 This versatile cutie is from PrettyLovelyPieces.com – go grab yours! #StyleHack #OOTDInspo #FashionTikTok #PrettyLovelyPieces #VersatileFashion #BoutiqueFinds
• •💖 You're Invited! Unlock Your Most Confident Look Yet! 💖 *(Email Body Snippet):* Hey pretty thing! We believe every day is a chance to express your amazing self. That's why we've curated the latest collection of pieces that are not just stylish, but also make you feel incredible. Discover affordable trends that speak to your unique sparkle...
• •Slay All Day, Your Way! ✨ Discover Pretty Lovely Pieces – Trendy, Affordable, and Uniquely You! Shop New Arrivals Now & Get 15% Off Your First Order!