Brand Tone

Helpful and Informative, Business-Oriented/Direct, Fashion-Conscious/Trendy, Quality-Focused, Caring/Nurturing

Brand Values

• •Affordability/Value
• •Quality
• •Variety/Selection
• •Fashionability/Trendiness
• •Customer Service
• •Experience/Reliability

Best Practices

• •Know Your Audience (Retailers & End-Consumers): While selling wholesale, remember the end-consumer is a parent or someone buying for a child. The copy should appeal to the retailer's business needs (profit, quality, trends) but also resonate with the values parents hold (comfort, style, safety).
• •Emphasize Both Quality and Value: Don't let "cheap prices" overshadow the "quality" aspect. Use phrases like "affordable quality," "value-driven style," or "premium yet accessible."
• •Showcase Trends with a Touch of Warmth: When highlighting new arrivals or trendy items, use language that evokes the joy and playfulness of childhood. Instead of just "New Styles Added," try "Fresh Styles for Little Adventures!"
• •Maintain a Helpful and Supportive Voice: In blog content, FAQs, and customer service interactions, consistently offer genuine advice and support, reinforcing the caring aspect of the brand.
• •Be Consistent Across All Platforms: Ensure the tone used on the website aligns with social media posts, email marketing, and any other communication channels. This builds a cohesive and recognizable brand identity.

Social Perception

Reliable Wholesaler, Good Quality for Price, Go-To for Boutiques, International Reach

Copy Examples

• •Dress your little stars in today's top trends without breaking the bank. PrettyKid offers quality wholesale children's fashion that parents will love and your boutique needs.
• •From playful rompers to charming dresses, discover a delightful collection crafted with care. PrettyKid: Where adorable styles meet wholesale value.
• •Stocking your boutique just got easier! Explore PrettyKid's extensive range of high-quality, fashionable children's wear at prices that make sense for your business.
• •We believe every child deserves to shine. That's why PrettyKid provides unique and comfortable wholesale clothing, helping you bring joy to your customers, one outfit at a time.
• •Join the community of savvy retailers choosing PrettyKid. Get access to trendy, quality-assured kids' clothing and dedicated service to help your boutique flourish.