Brand Tone

Aspirational & Chic, Approachable & Friendly, Confident & Empowering, Trendy & Contemporary

Brand Values

• •Style & Fashion-Forwardness
• •Comfort & Quality
• •Versatility
• •Empowerment of Women
• •Accessibility

Best Practices

• •Know Your Audience: Always write with the "modern, confident, style-conscious woman" in mind. Understand her aspirations, lifestyle, and what resonates with her.
• •Use Aspirational Yet Relatable Language: Combine words that evoke elegance, confidence, and trendiness (e.g., "elevate," "chic," "empower," "statement") with friendly, inviting, and clear language. Avoid overly technical jargon or overly casual slang that doesn't fit the chic image.
• •Highlight Key Values: Consistently weave in themes of style, comfort, versatility, and empowerment in your product descriptions, social media posts, and campaign messaging.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the visual style of the brand. If the imagery is chic and modern, the copy should reflect that. For example, on Instagram, pair stunning visuals with concise, engaging captions.
• •Develop a Brand Voice Guide: Create a simple internal guide that outlines the brand's tone, key messaging points, "do's and don'ts" for language, and approved terminology. This helps ensure consistency across all writers and platforms. For example, a "do" might be "use empowering adjectives," and a "don't" might be "use overly formal or stiff language."

Social Perception

Positive, Seen as On-Trend, Valued for Style & Comfort Balance, Engaged Community (especially on Instagram and TikTok), Customer Service Inquiries

Copy Examples

• •Instagram Post (New Heels Collection): "Step into your power. ✨ Our new collection of statement heels is here to elevate your every look. Designed for the woman who owns her style, wherever she goes. #prettyFIT #NewCollection #Heels #EmpoweredStyle #FashionForward"
• •Facebook Ad (Work & Play Collection): "From boardroom chic to weekend glam, find your perfect pair with prettyFIT. Our versatile Work & Play collection blends sophisticated style with all-day comfort, so you can conquer anything. Shop now and enjoy 15% off your first order! #prettyFITstyle #WorkWear #WeekendVibes #ComfortAndStyle #ShoeLover"
• •Website Banner (Seasonal Sale): "Step into Sunshine! ☀️ Refresh your wardrobe with our Summer Edit – stylish sandals, chic mules, and effortless flats. Up to 30% off for a limited time. Don't just follow trends, set them. #prettyFIT #SummerStyle #Sale #ShoeObsessed #MustHaves"
• •TikTok Video Caption (Styling a pair of sneakers): "GRWM: Taking my new prettyFIT kicks from casual coffee run to city explorer vibes! 👟 So comfy, so chic. How would you style them? #prettyFITglobal #SneakerStyle #GRWM #OOTD #StreetStyle #ComfortFirst"
• •Email Subject Line (New Arrivals): "Be the First: Fresh Styles Just Landed at prettyFIT! ✨ Email Body Snippet: Hello Style Maven, get ready to update your wishlist! Our latest arrivals are here, blending cutting-edge trends with the signature prettyFIT comfort you love. Discover your next favorite pair today."