Brand Tone

Fashion-forward, Stylish, Confident, Empowering, Comfort-focused, Caring, Approachable, Friendly, Refined, Quality-conscious

Brand Values

• •Individuality and Self-Expression
• •Comfort and Wearability
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Fashion with Purpose/Sustainability
• •Trust and Happiness

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., confident, stylish, caring, approachable), key messaging pillars (e.g., empowerment, comfort, quality, individuality, sustainability), and "do's and don'ts" for language. Share this with everyone creating content.
• •Focus on "Her": Always write with the target audience in mind – the confident, fashion-conscious woman who values both style and comfort. Address her aspirations, needs, and how prettyFIT empowers her.
• •Highlight Benefits, Not Just Features: Instead of just saying "cushioned insoles," explain *how* they benefit the customer – "Experience cloud-like comfort with our prettySOFT insoles, designed for all-day wear without a hint of fatigue." Connect comfort technologies to the feeling of empowerment and ease.
• •Maintain Consistency Across All Channels: Ensure the tone and messaging are aligned across the website, social media posts, email marketing, product descriptions, and even in-store communications. A job description for a Marketing Manager explicitly mentions ensuring consistency across all marketing channels.
• •Weave in Brand Values Naturally: Don't just state values; demonstrate them. If individuality is a value, show it through diverse styling in imagery and copy that encourages personal expression. If sustainability is a value, explain the impact of initiatives like the Cloop partnership.

Social Perception

Generally perceived as a go-to brand for women seeking a balance of style, comfort, and value, especially in Singapore and Malaysia. Recognized for trendy designs and focus on foot pampering.

Copy Examples

• •Headline: Step into Your Power. Discover Confidence with Every Stride. Body: At prettyFIT, we believe style shouldn't sacrifice comfort. Our latest collection is designed for the woman who does it all – effortlessly. Experience innovative comfort technology wrapped in the season's most coveted designs. Be bold, be you, be prettyFIT.
• •Headline: From Boardroom to Brunch: Shoes That Keep Up With You. Body: Why choose between looking good and feeling good? Our all-day wearability means you can conquer your day in chic comfort. Explore versatile styles crafted with quality materials, because your feet deserve the best.
• •Headline: Express Your Unique. Wear Your Story. Body: prettyFIT is more than just shoes; it's a celebration of your individuality. Find pieces that speak to your personal style, from timeless classics to trend-setting statements. Empower your every day.
• •Headline: The Secret to Effortless Style? Uncompromising Comfort. Body: We’re obsessed with the details – from our prettySOFT insoles to flexible designs. Discover footwear that pampers your feet, so you can focus on shining. Look good, feel amazing, live confidently.
• •Headline: Walk Tall, Tread Lightly. Style That Cares. Body: Feel empowered with fashion that aligns with your values. Our commitment to quality now extends to sustainability. Step into a greener future with prettyFIT, where every choice makes a difference.