Brand Tone

Approachable, Friendly, Practical, Solution-Oriented, Enthusiastic, DIY-Empowering

Brand Values

• •Affordability/Value
• •Ease and Simplicity
• •Customer Satisfaction
• •Aesthetic Improvement/Curb Appeal
• •Innovation

Best Practices

• •Focus on the "Aha!" Moment: Remind customers of that feeling of discovering a simple, ingenious solution, just like the founders did.
• •Share the founding story to connect on a personal level.
• •Emphasize Visual Transformation: Use descriptive words that help customers visualize the "before and after." Highlight the "curb appeal" and "character" the products add.
• •Reiterate benefits like "damage-free," "tool-free," and "weatherproof" to build confidence.
• •Highlight ease of installation

Social Perception

Seen as a smart, simple solution for enhancing a garage door's appearance without significant cost or effort. Positive reviews for product effectiveness and ease of use.

Copy Examples

• •Your neighbors will wonder what your secret is!
• •Get ready for a stunning new look in under 5 minutes!
• •Our durable, weather-resistant magnetic hardware adds that perfect touch of personality and charm.
• •Our magnetic designs are loved by homeowners for their beauty, simplicity, and amazing value.
• •We're so glad you're here.