Brand Tone

Premium & Sophisticated, Modern, Approachable & Customer-Focused, Proudly New Zealand, Informative & Passionate

Brand Values

• •Quality
• •Customer Satisfaction
• •Global Sourcing & Local Pride
• •Innovation & Modernity
• •Expertise & Passion

Best Practices

• •Prioritize "Premium" Language: Consistently use words that evoke quality, exclusivity, and craftsmanship (e.g., "curated," "exceptional," "finest," "handcrafted," "artisan," "sophisticated," "indulgence").
• •Emphasize Kiwi Identity Where Appropriate: Weave in "Proudly NZ Owned," references to Aotearoa, or the Kiwi passion for quality, especially when targeting the local market or highlighting NZ-made products.
• •Maintain a Modern & Forward-Thinking Voice: Speak to "the modern world" and contemporary tastes. Highlight innovation, convenience (like with RTDs), and new flavour experiences.
• •Be Customer-Centric and Approachable: While premium, avoid being overly aloof. Focus on the customer's experience, enjoyment, and how the products can elevate their moments. Use welcoming language for promotions and service descriptions.
• •Ensure Visual and Textual Cohesion: The sophisticated and premium tone in the copy should be mirrored in the brand's visual identity (website design, product photography, social media aesthetics) to create a holistic and consistent brand perception.

Social Perception

As a Supplier of Premium Beverages, Innovative & On-Trend, Reliable & Service-Oriented, Proudly Kiwi, Growing Presence

Copy Examples

• •Headline: Discover Your Next Indulgence. Body: At Premium Liquor, we traverse the globe and harness local Kiwi ingenuity to bring you a curated collection of exceptional spirits. Explore premium, taste the world, right here in New Zealand.
• •Product Focus (e.g., Batched Cocktails): Effortless Sophistication, Perfectly Poured. Our Batched premium cocktails are crafted with the finest ingredients for those moments that deserve a touch of modern luxury. Simply shake, serve, and savour.
• •Brand Story Snippet: Born from a Kiwi passion for superior sips, Premium Liquor is dedicated to elevating your drinking experience. We stand by the quality in every bottle, ensuring each is a testament to our commitment to excellence.
• •Promotional (e.g., Subscription): Join the Inner Circle. Subscribe to Premium Liquor and receive 15% off your first journey into a world of exquisite tastes, plus exclusive updates on our newest arrivals and curated selections.
• •Lifestyle Post (Social Media): Weekend plans? Elevate them. Whether it's a handcrafted gin for your G&T or a vibrant RTD for effortless enjoyment, find your signature serve with Premium Liquor. #PremiumNZ #ModernDrinking #KiwiOwned