Brand Tone

Authentic & Core, Community-Focused & Inclusive, Culturally Proud (Thai-centric), Passionate & Energetic, Established & Professional, Smooth & Confident

Brand Values

• •Authenticity
• •Community Building
• •Thai Heritage
• •Quality & Excellence
• •Progression & Innovation
• •Passion for Skateboarding

Best Practices

• •Embrace Thai Roots Authentically: Don't just mention Thailand; weave in cultural references, design inspirations, or even Thai phrases (with translation if needed for a global audience) in a way that feels genuine and respectful. Let the Thainess be a proud and integral part of the narrative.
• •Speak the Language of Skateboarders (Globally): Use terminology and a conversational style that resonates with the global skateboarding community, but keep it accessible. Avoid overly niche jargon unless the context is very specific (e.g., a technical product description for experienced skaters).
• •Highlight Community & Inclusivity: Regularly feature content about local skaters, community events, and the family aspect of the Preduce team and its supporters. Use welcoming language that invites participation and shared passion.
• •Balance Professionalism with Passion: While showcasing high-quality products and international collaborations, always let the genuine love for skateboarding shine through. The tone should be confident and established, but never corporate or detached from the street-level culture.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy aligns with the visual content. If videos are energetic and raw, the copy should reflect that energy. If designs are intricate and culturally rich, the copy should explain the story behind them. Consistency across all touchpoints reinforces the brand identity.

Social Perception

Pioneering & Respected, Culturally Significant Ambassador, Community Hub, Internationally Recognized, Inspirational Force, Provider of Quality Gear

Copy Examples

• •Rooted in Bangkok. Built for the world. The new [Deck Series Name] collection channels the spirit of Thai streets into every ply. Pure Preduce. Pure skateboarding. #PreduceSkateboards #ThaiSkateCulture
• •Baan Preduce is more than a park; it's family. Join us this Saturday for a community skate jam. All wheels welcome. Let’s roll together. #BaanPreduce #SkateSiam
• •Two decades deep. From the heart of Thailand, we started with a simple mission: to back our riders and share our scene. The journey continues. This is Preduce. Smooth since 2002. #PreduceFamily #ThaiSkateboarding
• •Meet [Rider's Name] – pure style, raw talent, and the embodiment of Bangkok street skating. Proud to have him repping the Preduce shield. Watch his latest part, link in bio! #PreduceTeam #SkateThailand
• •When cultures collide, creativity ignites. Proud to announce our latest collaboration with [Partner Brand], merging [Preduce's Element, e.g., Thai design] with [Partner's Element, e.g., innovative tech]. Dropping [Date]. #PreduceCollab #[PartnerBrand]