Brand Tone

Approachable and Informative

Brand Values

• •Selection & Variety
• •Customer Service & Knowledge
• •Competitive Pricing
• •Heritage & Trust
• •Convenience

Best Practices

• •Prioritize clarity and simplicity: Use language that is easy for everyone to understand. Avoid overly technical jargon unless explaining a specific product characteristic, and even then, explain it clearly.
• •Emphasize heritage and community: Regularly weave in the 'family-owned since 1948' and 'Claremont's trusted choice' aspects to reinforce reliability and local connection.
• •Be Genuinely Helpful: When providing product information, focus on how it benefits the customer (e.g., 'perfect for a BBQ,' 'a smooth sipper for relaxing evenings').
• •Maintain an Approachable Demeanor: Even when being promotional, keep the tone friendly and inviting. Use 'you' and 'your' to speak directly to the customer.
• •Ensure Visuals Match the Tone: Use clean, appealing product photography and graphics that reflect a well-established, trustworthy, yet modern and accessible shop. Social media imagery should feel authentic and engaging.

Social Perception

Local & Established, Good Selection & Fair Price Point, Helpful (Generally), Traditional Retailer with Online Convenience

Copy Examples

• •Headline: Your Neighborhood Experts Since 1948. Great Drinks, Friendly Advice. Body: From weeknight wines to weekend celebrations, PR Bottle Shop (your friends at Claremont Wines & Liquors!) has the perfect pour. Explore our family’s curated selection and let our knowledgeable team help you find your next favorite. Shop online for easy pickup or local delivery! Call to Action: Discover Our Selection
• •Headline: Thirsty Thursday? We’ve Got You Covered! Body: Don't let the midweek slump get you down. Swing by PR Bottle Shop for fantastic deals on craft beers, unique spirits, and wines for every palate. Your local Claremont spot for quality and value. Call to Action: See Weekly Specials
• •Headline: Celebrating a Milestone? Let Us Help You Toast! Body: For generations, Claremont Wines & Liquors (now online as PR Bottle Shop!) has been part of your special moments. Find premium spirits, celebratory champagnes, and fine wines to make any occasion memorable. Call to Action: Shop Celebration Drinks
• •Headline: New Arrivals! Taste What’s Trending at PR Bottle Shop. Body: Our shelves are always buzzing with exciting new finds from local breweries to international vineyards. Check out the latest additions hand-picked by our team – your tastebuds will thank you! Call to Action: Explore New In
• •Headline: Family Owned, Community Focused. Quality You Can Trust. Body: For over 75 years, our family has been dedicated to bringing Claremont the best selection of wine, spirits, and beer at fair prices. Experience the PR Bottle Shop difference – where good service and great drinks meet. Call to Action: Learn Our Story