Brand Tone

Artisanal & Passionate, Expert & Meticulous, Approachable & Discerning, Confident & Understated, Player-Centric

Brand Values

• •Craftsmanship
• •Quality
• •Tone
• •Customization & Individuality
• •Passion
• •Integrity (implied)

Best Practices

• •Embrace the "Artisan Story": Consistently weave Michael Powers' personal passion, his journey, and the meticulous handmade process into all communications. People connect with the story behind the craftsmanship.
• •Show, Don't Just Tell (Visually and Verbally): Continue to use high-quality photography and videography that showcases the beauty and detail of the instruments and the building process. In text, use descriptive language that evokes the feel, sound, and quality (e.g., "silky smooth neck," "resonant tonewoods," "voice-like sustain").
• •Maintain an "Approachable Expert" Persona: Be knowledgeable and authoritative about guitar craft, but always in a friendly, helpful, and enthusiastic way. Answer questions thoroughly and make potential customers feel valued and understood.
• •Highlight the "Suhr Heritage" Subtly but Effectively: The experience at Suhr Guitars is a significant mark of quality and expertise. Mentioning this in the "About Us" section is excellent. It can be subtly reinforced when discussing standards of craftsmanship or attention to detail, without over-relying on it.
• •Consistency Across Touchpoints: Ensure that the tone of voice and core messages (craftsmanship, passion, quality, tone) are consistent from the website to Instagram captions, direct messages, and any future marketing materials. This builds a strong, recognizable brand identity.

Social Perception

High-Quality & Desirable, Boutique & Exclusive, Trustworthy (due to Suhr association and craftsmanship display), Aspirational

Copy Examples

• •More than just wood and wire, a Powers electric guitar is the culmination of a lifelong passion for tone and an unwavering dedication to meticulous craftsmanship. Forged with experience from the esteemed workshops of Suhr Guitars, each instrument is a personal pursuit of perfection, built by hand to inspire *your* music. Discover the soul of sound.
• •Fresh off the bench and ready to make some serious music! This custom [Model Name] in [Finish Color] features a hand-selected [Body Wood] body, a [Neck Wood] neck that feels like an old friend, and our own [Pickup Model] pickups for that perfect blend of clarity and growl. What song would you play first? Let us know! DM us to start your dream build. #PowersElectricGuitars #HandmadeGuitar #CustomShop #Luthier #GuitarTone #DreamGuitar
• •Unlock a new spectrum of sound with Powers Hand-Wound Pickups. Each [Pickup Model Name] is meticulously crafted in-house, using only the finest components, to deliver exceptional [describe key tonal characteristics, e.g., 'dynamic range, articulate highs, and a warm, punchy midrange']. Engineered for the discerning player who demands nuance and power. Hear the difference precision makes.
• •The magic is in the details! ✨ A little peek into the process today at the Powers workshop. Every curve, every wind, all done with passion and precision. Got questions about how we build 'em? Drop us a DM! #GuitarBuilding #LuthierLife #Craftsmanship #PowersGuitars #Handmade
• •Your vision, our hands. At Powers Electric Guitars, we believe your instrument should be as unique as your music. From select tonewoods and custom neck profiles to hand-wound pickups voiced just for you, let's craft the guitar you've always dreamed of. Start the conversation today and experience the ultimate in personalized tone and playability.