Brand Tone

Humorous & Playful, Informal & Approachable, Witty & Clever, Original & Quirky

Brand Values

• •Originality & Creativity
• •Fun & Lightheartedness
• •Quality
• •Customer Satisfaction
• •French Touch / Local Production

Best Practices

• •Always lean into humor, wit, and playfulness.
• •Use conversational, informal language. Avoid jargon, overly formal phrasing, or corporate-speak.
• •Don't be afraid to be a little weird or unconventional. Your audience appreciates originality. Let the unique personality of the brand shine through in every word.
• •Keep copy concise and impactful. Think in terms of slogans or phrases that are easy to remember and share.
• •Subtly weaving in French cultural references or a general 'joie de vivre' can reinforce the brand's origin and charm.

Social Perception

Positive & Appreciative of Humor, Good Quality Products, Efficient Service, Niche Appeal

Copy Examples

• •Homepage Banner: Warning: Wearing our t-shirts may cause spontaneous laughter and extreme popularity. You've been warned. #PouletMouillé
• •Product Description (for a t-shirt with a cat pun): Feeling purr-plexed about your wardrobe? This tee is the purr-fect solution. Soft, stylish, and guaranteed to get a few meows of approval.
• •Instagram Ad (if they had one): Life's too short for boring clothes. Get your daily dose of awesome with Poulet Mouillé. Link in bio to discover your new favorite conversation starter!
• •Email Subject Line (for a new collection): Freshly hatched! Our new designs are here to ruffle some feathers (in a good way).
• •"About Us" Snippet: We're Poulet Mouillé. We believe life's better with a chuckle. That's why we pour our hearts (and a healthy dose of silliness) into every design, printed right here in our Bordeaux coop. Go on, have a laugh on us!