Tono de Marca

Authentic, Passionate, and Respectful

Valores de Marca

• •Quality and Purity
• •Heritage and Family
• •Guardianship (Kaitiakitanga)
• •Connection to Place
• •Community

Mejores Prácticas

• •Always Anchor to "The Forgotten World": This unique place is your strongest brand asset. Use descriptive, evocative language to paint a picture of this remote, pristine, and wild landscape in every piece of communication.
• •Weave in the Family Story: Consistently use pronouns like "we," "our," and "our family." Whether it’s a product page or a social post, connect the honey back to the people who craft it. This builds authenticity and trust.
• •Balance Heritage with Science: Pair the story of generational knowledge and natural purity with the credibility of UMF certification. Use "heritage" and "passion" for emotional connection, and "UMF-certified" and "lab-tested" for rational assurance.
• •Embrace the Language of Craftsmanship: Use words like "boutique," "artisanal," "craft," "single-sourced," and "limited harvest." This reinforces the idea of a high-quality, carefully made product, not a mass-produced commodity.
• •Maintain a Respectful, Passionate Tone: The voice should never be aggressive or salesy. It should be confident yet humble, educating customers about the benefits and origins of the honey with a tone of deep respect for the product, the bees, and the land.

Percepción Social

premium, artisanal, and trustworthy

Ejemplos de Copy

• •From the heart of the Forgotten World, a landscape untouched by time. This isn't just Mānuka honey; it's a taste of pure wilderness, crafted with generational passion and a deep respect for the land. Every jar is a promise of nature's best. #PouatuManuka #ForgottenWorld #SingleSourceHoney #UMFcertified #TasteOfWilderness
• •Our story didn't start with a business plan. It began with a family and a piece of land passed down through generations. Here, in the sanctuary of the Forgotten World, we are simply guardians. We care for our bees and the pristine forest they call home to bring you single-sourced Mānuka honey that is as pure and potent as the land it comes from.
• •Experience our UMF 15+ Mānuka Honey. With its distinctive smooth, velvety texture and gentle flavour, it’s a direct reflection of its pristine origin. Every spoonful is UMF-certified for authenticity, ensuring you receive the powerful wellness benefits nature intended. A true labour of love, from our hives to your home.
• •Subject: More than a product, a piece of our world. | Kia ora, We believe the best things in life can't be rushed. In the remote quiet of the Forgotten World, our bees work in harmony with the native Mānuka to create something truly special. This season's harvest is limited, reflecting our commitment to sustainable beekeeping and single-source purity. Discover the taste of a place time forgot.
• •Tired of blended, commercial honey? Discover Pouatu Mānuka. Single-sourced from our family farm in New Zealand's Forgotten World. UMF-certified, pure, and raw. Taste the difference that place and passion make. Shop our limited harvest now.