Brand Tone

Caring & Nurturing, Gentle & Soft, Joyful & Sweet, Trustworthy & Quality-Focused, Approachable & Friendly

Brand Values

• •Comfort & Quality
• •Care & Tenderness
• •Joy of Parenthood
• •Practicality & Design
• •Tradition & New Beginnings

Best Practices

• •Create a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., caring, gentle, joyful, trustworthy) with examples of "do's and don'ts" for language, specific word choices, and sentence structure.
• •Always Prioritize "Baby-Centric" Language: Use words that evoke softness, tenderness, safety, and comfort (e.g., "gentle," "cozy," "snuggly," "delicate," "cherish," "precious"). Speak from the perspective of a caring parent or gift-giver.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the soft, gentle, and often pastel-dominated visual identity of the brand. The words should feel as soft and inviting as the images.
• •Engage with Empathy and Warmth: In all communications, especially customer service interactions and social media replies, maintain a warm, empathetic, and understanding tone. Address customers with friendly and respectful language.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it consistently aligns with the defined brand tone and values. Solicit feedback if possible to see if the tone resonates as intended.

Social Perception

Positive, Gift-Worthy, Specialized, Aesthetically Pleasing, Community-Oriented (on social media)

Copy Examples

• •Wrap your little one in the softest embrace. Our [Product Name] is crafted from 100% premium Pima cotton, gentle on delicate skin and perfect for those first precious moments. Designed with love, for your greatest love.
• •Tiny toes, button nose, and the sweetest little clothes! 💕 Our new collection has just arrived, filled with adorable outfits to make every cuddle even more special. Discover the softness: [Link to website]
• •Welcome Your Little Star with Potitos' Softest Essentials ✨
• •Outfit check for the tiniest member of the family! 👶✨ So soft, so cute, so Potitos! #BabyFashion #Newborn #PotitosPeru #CuteBaby
• •Dreaming of the perfect coming-home outfit? ✨ Find beautifully crafted layettes and baby essentials at Potitos. Quality you can feel, for memories you'll cherish. Shop now and enjoy [Discount/Offer].