Brand Tone

Quality-conscious and Appreciative of Aesthetics, Inspiring and Accessible, Customer-centric and Trustworthy, Environmentally Aware

Brand Values

• •Quality Craftsmanship
• •Aesthetic Appeal & Design
• •Customer Satisfaction
• •Accessibility & Inclusivity (in art)
• •Sustainability
• •Value for Money

Best Practices

• •Emphasize Quality Materials and Craftsmanship: Consistently highlight the specifics: 250g satin photo paper, FSC®-certified materials, handmade Danish frames, real glass. This reinforces the core value of quality.
• •Speak to Inspiration and Personalization: Use language that encourages customers to express themselves and create spaces they love. Words like 'inspire,' 'discover,' 'your story,' 'personalize,' and 'aesthetics' resonate with this.
• •Maintain a Confident yet Accessible Voice: Convey expertise and passion for art and design, but ensure the language is welcoming and makes art feel attainable for everyone, not just connoisseurs. Avoid overly technical jargon unless explaining a quality feature.
• •Integrate Sustainability Naturally: Weave in mentions of eco-friendly practices (FSC®-certified paper, recyclable packaging) as a supporting benefit that aligns with responsible consumer values, rather than the sole focus.
• •Build Trust Through Transparency and Reassurance: Clearly state customer-centric policies like satisfaction guarantees, return policies, and secure transactions. This fosters confidence and reinforces the brand's commitment to its customers.

Social Perception

Positive Association with Quality, Trustworthiness, Customer-Focused, Limited Independent Customer Reviews/Discussions, Awareness of Sustainability

Copy Examples

• •Headline: Elevate Your Every Day. Discover Art That Speaks to You. Body: At Postera.art, we believe your walls should tell your story. Explore our curated collections of high-quality posters and Danish handmade frames, crafted with FSC®-certified paper and real glass for lasting beauty. Bring exceptional design and a touch of inspiration into your home, affordably. (Tone: Quality-conscious, Inspiring, Accessible)
• •Headline: Quality You Can See, Art You'll Love. Body: From vibrant abstracts to timeless photography, each Postera.art piece is printed on premium 250g satin-finish paper for stunning color and durability. Paired with our meticulously crafted Danish frames, experience art made with passion and a commitment to sustainable practices. Satisfaction guaranteed. (Tone: Quality-conscious, Trustworthy, Environmentally Aware)
• •Headline: Your Walls, Your Masterpiece. We Make Art Accessible. Body: Transforming your space shouldn't be complicated or break the bank. Postera.art offers a universe of designs to suit every style and budget. Discover exclusive collections and enjoy art that’s not only beautiful but also responsibly made with eco-friendly materials. (Tone: Inspiring, Accessible, Value-driven, Environmentally Aware)
• •Headline: The Art of Danish Design, Delivered to Your Door. Body: Experience the difference of true craftsmanship. Our posters are brought to life on superior photo paper, and our frames are handmade in Denmark with real glass, ensuring your chosen art is presented with elegance. We’re dedicated to quality, from our art to our 100% recyclable packaging. (Tone: Quality-conscious, Appreciative of Aesthetics, Environmentally Aware)
• •Headline: More Than Just a Poster. It's a Piece of You. Body: Let your home reflect your unique taste. Postera.art provides a wide selection of art to inspire and delight, all produced with an unwavering commitment to quality and customer happiness. Explore now and find the perfect pieces to complete your vision, backed by our 90-day return policy. (Tone: Inspiring, Customer-centric, Trustworthy)