Brand Tone

Vibrant & Playful, Confident & Expressive, Accessible & Engaging, Professional & Passionate

Brand Values

• •Creativity & Originality
• •Quality
• •Accessibility of Art
• •Collaboration & Partnership
• •Joy & Positivity
• •Persistence & Dedication

Best Practices

• •Embrace Vibrant Language: Use lively, descriptive words that evoke colour, joy, and energy. Think vivacious, playful, bold, whimsical.
• •Inject Personality & Fun: Don't be afraid to be a little quirky and show the human side of the brand. Use exclamation points where appropriate and maintain an enthusiastic voice.
• •Highlight Uniqueness: Consistently emphasize the distinctive Pop Doll style and the originality of the artwork.
• •Maintain a Positive and Uplifting Voice: The overall feeling should be one of happiness and inspiration. Focus on how the art and products can bring joy and colour to customers' lives.
• •Balance Playfulness with Professionalism: While the tone is fun, ensure that copy for product details, collaborations, and customer service is clear, concise, and professional, reflecting the quality of the brand.

Social Perception

Talented & Unique Artist, Collaborative & Business-Savvy, High-Quality & Desirable Products, Engaging & Inspiring, Internationally Recognized

Copy Examples

• •Instagram Post (New Product Launch): Say hello to your new happy mug! ☀️ Our latest Pop Doll creation is here to add a splash of colour and a whole lot of joy to your morning coffee. Who needs a little pick-me-up? #CharlottePosner #PopDolls #NewCollection #ArtForYourHome #JoyfulLiving
• •Website Banner (Homepage): Dive into the World of Charlotte Posner: Where Art Pops and Imagination Plays! Explore vibrant collections for a life more colourful.
• •Email Subject Line (Sale Promotion): Psst! A Little Bit of Posner Magic is Now on Sale! ✨
• •Facebook Ad (Targeting Gift Shoppers): Searching for a gift that wows? Surprise them with a unique piece of Charlotte Posner art! From playful prints to chic homeware, find something truly special. #UniqueGifts #ArtLover #CharlottePosnerArt #GiftIdeas
• •Product Description (for a Pop Doll print): Meet the 'London Chic' Pop Dolls! These stylish figures capture the vibrant energy and timeless charm of the city. Hand-painted with Charlotte Posner's signature flair, this limited edition print is your daily dose of colour and confidence. Perfect for adding a playful yet sophisticated touch to any space.