Brand Tone

Elegant & Sophisticated, Passionate & Personal, Quality-Conscious & Craft-Oriented, Helpful & Customer-Focused

Brand Values

• •Quality & Craftsmanship
• •Style & Design Excellence
• •Customer Satisfaction
• •Ethical & Sustainable Sourcing
• •Passion for a Beautiful Home

Best Practices

• •Embrace "Elegant Simplicity": Use clear, sophisticated language that conveys luxury without being overly verbose or pretentious. Focus on the beauty and quality of the materials and craftsmanship.
• •Share the Passion: Weave in the founders' story and their genuine love for interior design. This adds a personal, relatable warmth to the sophisticated tone. Use words that convey enthusiasm and care (e.g., "love," "passion," "curated," "crafted with love").
• •Prioritize Quality in Every Word: Just as the rugs are high-quality, the copy should be too. Ensure it's error-free, well-structured, and clearly communicates the benefits and unique selling points like "handcrafted," "ethically sourced," and "timeless design."
• •Speak to Aspirations, Support with Service: While highlighting the luxurious and stylish aspects of the rugs ("Your Vision, Our Rugs!"), always underpin this with a helpful, customer-centric approach. Reassure customers with mentions of support, satisfaction guarantees, and easy returns.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy consistently aligns with the high-quality imagery and videos used across the website and social media. The language should enhance the visual story of elegance, texture, and unique design.

Social Perception

Positive for Quality and Design, Appreciation for Customer Service, Seen as a Source for Unique/Specialty Rugs, Trusted by Design-Conscious Consumers, Generally Good Value

Copy Examples

• •Headline: Poshrug: Where Craftsmanship Meets Artistry. Body: Discover the soul of your space with our handcrafted cowhide rugs. Each piece, born from a passion for timeless design and ethically sourced materials, tells a unique story of quality and elegance. Let us help you find the perfect rug to transform your home.
• •Headline: More Than a Rug. It's a Poshrug. Body: We believe your floors deserve to be the centerpiece of your home. Our founders, Anna and Lisa, pour their love for interior design into every curated collection, ensuring unmatched quality and style that speaks to you. Experience the Poshrug difference.
• •Headline: The Art of Living, Beautifully Grounded. Body: At Poshrug, exceptional craftsmanship is our promise. From the sustainable sourcing of premium hides to the meticulous hand-sewing of each patchwork masterpiece, we create rugs designed not just to decorate, but to define your space with enduring sophistication.
• •Headline: Your Vision, Our Expertise. Handcrafted for Your Home. Body: Looking for that one-of-a-kind piece? Our passion for unique design extends to custom-made cowhide and sisal rugs, tailored to your vision. Connect with our dedicated team, and let’s create something beautiful together. Because at Poshrug, your satisfaction is our inspiration.
• •Headline: Elevate Your Everyday with Poshrug Elegance. Body: Bring warmth, texture, and personality to any room with our collection of luxurious rugs. We are committed to offering timeless appeal and lasting durability, ensuring your Poshrug piece is cherished for years to come. Explore designs crafted with love, just for you.