Brand Tone

Trendy, Engaging, and Customer-Focused (with an awareness of potential negative associations)

Brand Values

• •Trendiness
• •Accessibility
• •Customer Satisfaction (Aspirational)
• •Self-Expression
• •Value (Offering fashionable items at reasonable prices)

Best Practices

• •Showcase product quality and accurate descriptions in all content.
• •Prioritize customer service and responsiveness across all platforms.
• •Actively manage brand reputation by addressing negative feedback and reviews.
• •Maintain consistent brand messaging and visual identity across all channels, especially TikTok.
• •Leverage TikTok's features to engage with a younger audience and promote products effectively.

Social Perception

A trendy and accessible fashion brand, with awareness of potential negative perceptions related to customer service and product quality from similarly named businesses.

Copy Examples

• •"Obsessed with our new bag charms! ✨ Perfect for adding a personal touch to any bag. Grab yours now on TikTok Shop! #bagcharms #fashionaccessories #tiktokshop"
• •"New arrivals just dropped! 💖 Check out these must-have pieces for your spring wardrobe. Shop now and elevate your style! #springfashion #newarrivals #fashionstyle"
• •"Get the look! 💫 Recreate this iconic outfit with our latest collection. Link in bio to shop! #getthelook #fashioninspo #outfitideas"
• •"Your style, your way! ✨ Express yourself with our unique and trendy pieces. Shop the collection now! #fashion #style #expression"
• •"Don't miss out! ⏳ Limited time offer on selected items. Shop now and upgrade your wardrobe! #sale #fashiondeals #limitedtimeoffer"