Brand Tone

Romantic, Elegant, and Artisanal

Brand Values

• •Artistic Expression & Historical Appreciation
• •Femininity & Romance
• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Empowerment & Confidence
• •Uniqueness & Individuality

Best Practices

• •Develop a Brand Story Bible: Keep a document detailing PoshePose's origin story (Lily and Cloe, art students, passion for historical fashion), core inspirations (Renaissance, retro, French opulence), and the emotions you want to evoke (romance, elegance, confidence, feeling like a muse). This ensures anyone writing copy understands the foundational narrative.
• •Create a Lexicon of Brand Words: Compile a list of words and phrases that align with the Romantic, Elegant, and Artisanal tone (e.g., exquisite, handcrafted, bespoke-inspired, muse, allure, opulence, timeless, vintage, delicate, dreamy, art, passion, embrace, adorn). Also, list words to avoid (e.g., cheap, basic, ordinary, fast fashion, overtly provocative without elegance).
• •Emphasize the Handmade and Artisanal Aspects: Consistently weave in language that highlights the care, craftsmanship, and artistic vision behind each piece. Mention the founders' art background where relevant to reinforce authenticity.
• •Speak to Aspirations and Emotions: Focus copy on how the lingerie makes the wearer feel – beautiful, confident, cherished, like a work of art, transported to another era. Use evocative language that appeals to the desire for romance and elegance.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy perfectly complements the visual style of the product photography and website design. Soft, romantic, and elegant imagery should be paired with equally refined and evocative text. This consistency across all touchpoints reinforces the brand identity.

Social Perception

Customers generally perceive the brand as offering beautiful, unique, and high-quality lingerie that makes them feel special. The romantic and vintage-inspired designs are well-received. There's an understanding and appreciation for the handmade nature of the products, even if it sometimes means longer production or shipping times. The brand is seen as responsive and caring when issues arise. Some customers, particularly those with larger bust sizes, have found sizing to be a challenge, indicating a potential area for improved guidance or range. The brand is upfront about potential variations in manual measurements and their current limitations regarding custom orders or expanded size ranges.

Copy Examples

• •Instagram Post Caption (Showcasing a new lingerie set): Whispers of lace, dreams of silk. ✨ Our new [Product Name] set is a love letter to timeless elegance, handcrafted to make you feel like the masterpiece you are. Discover the art of French-inspired lingerie. #PoshePose #HandmadeLingerie #VintageRomance #FeminineAllure #ArtisanMade
• •Website Banner Text (Homepage): PoshePose: Where Art, Romance, and Lingerie Embrace. Explore our handmade collections, inspired by bygone eras of Parisian charm. Feel exquisite.
• •Email Subject Line (for a new collection launch): Unveiling Romance: Discover the New [Collection Name] by PoshePose. Email Body Snippet: Dearest Muse, step into a world where every stitch tells a story of elegance and passion. Our latest handmade lingerie collection, [Collection Name], is inspired by the opulent romance of [Specific Inspiration, e.g., a Parisian garden in bloom]. Crafted with the finest [Materials], each piece is designed to adorn your beauty. Explore the collection and find your dream.
• •Facebook Ad Copy (Targeting users interested in vintage fashion and handmade goods): Tired of the ordinary? Fall in love with lingerie that’s as unique as you are. PoshePose offers exquisite, handmade pieces inspired by vintage French glamour and Renaissance artistry. Feel the difference of true craftsmanship. Shop our romantic collections now and enjoy free worldwide shipping. #VintageLingerie #HandmadeWithLove #FrenchInspired #RomanticStyle #PoshePoseShop
• •Product Description Snippet (for a nightgown): Drift into a dreamscape with our [Product Name] Nightgown. Lovingly handcrafted from [Material, e.g., ethereal chiffon and delicate lace], this piece channels the grace of a forgotten romance. Its flowing silhouette and intricate details are designed not just for sleep, but for moments of pure, elegant indulgence. Let every night feel like an artist’s reverie.