Brand Tone

Professional & Trustworthy, Service-Oriented & Accessible, Secure & Discreet

Brand Values

• •Security & Trust
• •Quality & Authenticity
• •Customer Focus & Service
• •Experience & Expertise
• •Discretion & Privacy

Best Practices

• •Emphasize Security and Trust in Every Relevant Communication: Consistently use terms like "certified," "insured," "secure," "renowned refineries," and "experienced" to reinforce these core values.
• •Maintain a Helpful and Accessible Customer Service Voice: Whether in website FAQs, email responses, or social media interactions, ensure the tone is approachable, supportive, and demonstrates a willingness to assist, aligning with their stated customer focus.
• •Transparency builds trust, which is crucial in the precious metals industry.
• •Highlight the German origin and standards of quality and reliability.
• •Offer discreet and secure purchase options to cater to privacy concerns.

Social Perception

A trustworthy and reliable provider of precious metals, known for secure transactions, excellent customer service, and high-quality products from reputable German refineries.

Copy Examples

• •Buy gold safely with insured shipping.
• •Current gold prices & rates available now.
• •Anonymous purchase up to 1999€ without proof of identity.
• •Personal service via WhatsApp and phone.
• •Over 10 years of experience in the precious metals industry.