Brand Tone

Professional and Informative, Sales-Oriented and Promotional, Customer-Focused, Modern and Accessible

Brand Values

• •Quality Products
• •Customer Service
• •Innovation/Convenience
• •Value
• •Expertise

Best Practices

• •Focus on Solutions and Inspiration: Frame copy around how Porcelana Tiles helps customers achieve their desired home aesthetic and functionality, rather than just listing product features. Use aspirational language.
• •Maintain a Helpful and Expert Voice: Offer tips, advice (e.g., "Call us today for a free consultation"), and showcase expertise in tiles and bathware. Ensure information is clear and easy to understand.
• •Visually-Led Storytelling (especially on social media): Accompany copy with high-quality images and videos of products in real or well-styled settings. Let the visuals speak, and use copy to enhance the story and provide key details.
• •Consistent Calls to Action: Clearly guide the user on what to do next, whether it's visiting the showroom, using the 3D app, or contacting them for a quote. Use action-oriented verbs.
• •Reflect Australian Lifestyle and Design Trends: Tailor language and visuals to resonate with Australian homeowners, referencing local design preferences or practical needs (e.g., durability for busy households, styles that complement Australian architecture). While not explicitly stated on their site, aligning with broader Australian tile trends like natural looks or indoor-outdoor flow can be beneficial.

Social Perception

To be perceived as a provider of quality, stylish, and durable tiles and bathware, with a focus on customer service, innovation, and value, catering to the Australian market.

Copy Examples

• •Instagram Post (Showcasing a new tile collection): Transform your space with the timeless elegance of our new [Tile Collection Name] porcelain tiles. ✨ Perfect for creating a luxurious bathroom retreat or a stunning kitchen splashback. Swipe to see the range of finishes and visit our Geelong showroom or explore online! #PorcelanaTiles #NewArrival #HomeRenovation #InteriorDesignAU #GeelongTiles
• •Facebook Ad (Promoting a consultation): Planning a kitchen or bathroom makeover? Let our experts at Porcelana Tiles help you bring your vision to life! Book a FREE consultation today at our Geelong store and discover the perfect tiles and bathware for your project. Call us on 03 52232765 or visit porcelana-tiles.com.au. #HomeImprovement #KitchenDesign #BathroomInspo #MelbourneHomes #TileExperts
• •Website Banner Text: Elevate Your Home: Discover Premium Tiles & Bathware. Quality, Style, and Expert Advice. Shop Now & Get Inspired.
• •Product Description Snippet (for a specific porcelain tile): Experience the perfect blend of durability and sophisticated design with our [Product Name] porcelain tile. Its [mention key feature - e.g., subtle marble veining, matte finish] offers a contemporary look that's easy to maintain, ideal for high-traffic areas and wet rooms. Visualize it in your room with our Tile Vision 3D app!
• •Email Newsletter Subject Line: ✨ Inspiration Inside: Fresh Tile Trends & Special Offers from Porcelana Tiles!