Brand Tone

Friendly & Approachable, Indulgent & Celebratory, Wholesome & Homemade, Playful & Fun, Nostalgic

Brand Values

• •Quality
• •Happiness & Joy
• •Tradition & Heritage
• •Customer Satisfaction
• •Woman-Owned Empowerment

Best Practices

• •Embrace "Happiness" as a Core Theme: Consistently weave in the idea of joy, smiles, and treating oneself. Use uplifting and positive language.
• •Highlight "Made From Scratch" & Quality Ingredients: Reinforce the homemade, wholesome, and gourmet aspects by regularly mentioning all-natural ingredients and their traditional baking process.
• •Be Conversational and Friendly: Write as if you're talking to a friend. Use contractions, occasional emojis where appropriate (especially on social media), and a warm, approachable style.
• •Showcase the "Woman-Owned" Aspect Proudly: Integrate this into the brand story where relevant, as it's a key part of their identity and a value that resonates with many consumers.
• •Keep it Visually and Textually Indulgent: Use descriptive language that appeals to the senses (e.g., "fudgy," "gooey," "buttery," "aromatic"). Ensure imagery matches this indulgent, high-quality feel.

Social Perception

Positive for Gifting, Seen as a Gourmet Treat, Generally Good Quality, Associated with Comfort and Indulgence

Copy Examples

• •(Instagram Post for a New Cookie Dough Flavor): "Warning: May cause spontaneous smiles! 😉 Our NEW [Flavor Name] Cookie Dough is here to make your day a whole lot sweeter. Dive into happiness, one spoonful (or baked cookie!) at a time. #PoppiesDough #TasteHappiness #NewTreat #CookieDoughLover #SweetIndulgence"
• •(Facebook Ad for a Holiday Gift Basket): "Share a little handmade happiness this holiday season! 🎁 Our gourmet gift baskets are packed with love and the finest all-natural goodies, straight from our woman-owned Chicago bakery. Order yours today and make someone's holiday extra special! #PoppiesBakeShop #HolidayGifts #GourmetTreats #MadeFromScratch #ChicagoBakery"
• •(Website Banner for Seasonal Muffins): "Hello, [Season]! 👋 Our ovens are warm and the aroma of freshly baked [Seasonal Flavor] Muffins is in the air. Made with all-natural ingredients and a sprinkle of joy. Get yours before they're gone! #SeasonalGoodness #PoppiesDough #FreshlyBaked #MuffinLove #TasteA䅧LittleHappiness"
• •(Email Subject Line for a Promotion): "A Sweet Treat Just For You! ✨ Unwrap Happiness with Poppies Dough."
• •(Product Description Snippet for Brownies): "Remember those perfectly fudgy brownies Grandma used to make? We do. That's why our Old-Fashioned Chocolate Brownies are crafted from scratch with premium chocolate and a whole lot of love. Pure, simple, irresistible. #PoppiesDough #BrowniePoints #ClassicTreats #GourmetIndulgence #FromOurBakeryToYou"