Brand Tone

Witty & Humorous, Inspirational & Uplifting, Nostalgic & Relatable, Design-Conscious & Artistic, Approachable & Friendly

Brand Values

• •The Power of Music & Lyrics: A fundamental belief in the wisdom, advice, and emotional impact embedded in song lyrics. Music has the ability to make people view things from a different perspective.
• •Creativity & Design: Valuing artistic expression, particularly through typography and handcrafted design.
• •Joy & Positivity: Aiming to bring smiles and a sense of lightheartedness or encouragement.
• •Connection & Shared Experience: Music lyrics are a common cultural touchpoint that can resonate with a wide audience.
• •Quality & Curation: Products are described as "carefully selected" and "eco-friendly, fair and custom-made in Europe." The brand also states it "donates 10 percent for the planet."

Best Practices

• •Embrace the "Wink": Don't be afraid to inject humor and lightheartedness. Acknowledge the fun and sometimes quirky nature of finding profound (or just plain funny) advice in pop songs.
• •Keep it Rooted in Music: Always tie the message back to the power of songs and lyrics. Use music-related metaphors and language naturally.
• •Highlight the Design Element: Remind the audience that these aren't just quotes; they are artistically rendered typographic designs by Marcus Kraft. Use words like "hand-lettered," "beautifully calligraphed," "designer."
• •Speak to the Emotion: Tap into the nostalgia and personal connection people have with music. Ask questions that encourage reflection on their own favorite lyrics or musical memories.
• •Maintain Clarity and Simplicity: While witty, the language should remain clear, approachable, and easy to understand, much like a catchy pop song. Avoid overly complex jargon. Ensure the brand's values, like being eco-friendly and donating a percentage to the planet, are clearly communicated where appropriate.

Social Perception

Positive & Appreciative, Seen as Clever & Creative, Evokes Emotion, Niche but Appealing

Copy Examples

• •Headline: "Wear Your Wisdom. Literally." Body: "From a lyric that defined your youth to a mantra that gets you through the day, our collection turns pop music's best advice into wearable art. Find your anthem." Call to Action: Shop Now & Express Yourself
• •Headline: "That Song Knew What Was Up." Body: "We all have those lyrics that just *get* it. We've hand-lettered them onto super-soft tees, cool mugs, and posters that speak your mind. Good advice never sounded (or looked) so good." Call to Action: Discover Your Lyric
• •Headline: "More Than Just Words. It's a Mood." Body: "Pop Music Wisdom: Curated lyrical genius, beautifully designed to hit all the right notes in your home and wardrobe. Eco-friendly, and guaranteed to spark a smile (and maybe a singalong)." Call to Action: Explore the Collection
• •Social Media Post (Image: Person smiling, wearing a "Don't Worry Be Happy" T-shirt): Caption: "Some days, you just need a lyrical reminder. 😉 Our 'Don't Worry Be Happy' tee – your daily dose of musical sunshine. What song lyric always lifts your spirits? #PopMusicWisdom #GoodVibesOnly #WearableWisdom #MusicLyrics"
• •Email Subject Line: "Hit Rewind on Wisdom 🎶 New Drops Inside!" Email Snippet: "Remember that song that felt like it was written just for you? We've bottled that feeling. Check out the latest iconic lyrics added to the Pop Music Wisdom collection – timeless advice with a fresh design." Call to Action: See What's New