Brand Tone

Humorous & Playful, Informal & Casual, Irreverent & Cheeky, Lighthearted

Brand Values

• •Humor: They see humor as a universal language and a way to make life less serious.
• •Joy & Laughter: Their mission is to bring smiles and hearty laughs to people’s faces.
• •Creativity & Quirkiness: They value unique and unconventional products.
• •Embracing the Taboo: They are comfortable with bathroom humor, aiming to make it a source of amusement.
• •Fun: The overarching theme is injecting fun into the mundane.

Best Practices

• •Embrace the Humor: Don't shy away from puns, playful language, and jokes related to the brand's theme. The humor should be cheeky but generally lighthearted.
• •Keep it Casual and Conversational: Use language that feels like talking to a friend who shares a similar sense of humor. Avoid overly formal or corporate speak.
• •Use Emojis Creatively: Relevant emojis (😂, 💨, 🚽, 💩, 🎁) can enhance the playful and informal tone, especially on social media.
• •Focus on Fun and Laughter: Remind the audience that the products are about bringing joy and amusement. Frame descriptions around the fun experience or reaction the gift will cause.
• •Know Your Audience: Write for people who appreciate gag gifts and aren't offended by bathroom humor. The copy should resonate with their desire for something quirky and funny.

Social Perception

A niche retailer for those who appreciate scatological humor. Customers are likely those looking for funny, novelty gifts, gag items for white elephant exchanges, or quirky bathroom decor. The brand would appeal to individuals with a specific sense of humor who are not easily offended by potty humor.

Copy Examples

• •Product Ad (Fart Extinguisher): Clear the air (and the suspicion!) with our Fart Extinguisher. Because sometimes, laughter is the best... air freshener. #SilentButDeadlyFunny
• •Social Media Post (General): Life's too short for boring bathrooms! 🚽💨 Unleash your inner prankster and make your guests giggle. Shop Poopoo Style for gifts that stink… in a good way! #PoopooStyle #GagGifts #BathroomHumor
• •Email Subject Line (Promotion): Warning: May Cause Uncontrollable Laughter! Our New Arrivals Are Here! 😂
• •Product Description (Toilet Timer): Tired of bathroom hoggers? Our Toilet Timer is the hilarious hint they need! Keep things moving and the laughter flowing. Perfect for the punctual pooper (or the one who needs to be!). ⏳💩
• •Instagram Caption (Lifestyle Image with product): Making memories, one fart joke at a time. 😉 Our [Product Name] is guaranteed to be the talk of the party... or at least the bathroom! #FunnyGifts #NoveltyShop #PoopCulture