Brand Tone

Proud and Cultural, Humorous and Playful, Niche-Specific and Commemorative, Direct and Informative, Friendly and Engaging

Brand Values

• •Cultural Preservation
• •Heritage and Identity
• •Community Connection
• •Authenticity
• •Creativity and Fun

Best Practices

• •Always Emphasize Pontian Heritage: Ensure that the cultural significance and pride in Pontian roots are central to the messaging, even when promoting specific products. This is the brand's core differentiator.
• •Incorporate Pontian Dialect (with context/translation where appropriate): Use Pontian phrases on products and in copy. For a broader audience or those less familiar, provide context or a simple translation to make it inclusive while retaining authenticity.
• •Maintain a Blend of Humor and Respect: While leveraging the noted Pontian humor, always treat the culture and dialect with respect. The humor should be inclusive and celebratory, not mocking.
• •Speak Directly and Personally to the Community: Address the audience as part of a shared community. Use "we," "our," and language that fosters connection, as seen in their "About Us" page.
• •Be Clear and Trustworthy in Business Communications: For transactional information (shipping, returns, product details), maintain a clear, direct, and transparent tone to build customer trust, as seen in their policy pages.

Social Perception

Positive and Appreciative, Niche and Specific, Unique and Original, A Source of Pride

Copy Examples

• •Wear your roots with a smile! Our 'Ντο τερείς;' (What are you looking at?) T-shirt is more than just clothing – it's a piece of Pontian heart and humor. Perfect for sparking conversations and sharing a laugh. #PontianPride #Pontiopoulo #SpeakPontian
• •Keep warm the Pontian way! Our cozy hoodies, featuring unique Pontian sayings, are here to wrap you in culture and comfort all winter long. Celebrate your heritage, stay stylish. #PontianWinter #CulturalHeritage #PontiopouloGR
• •Start your day with a sip of heritage! Our Pontian-inspired mugs bring a touch of tradition and a dash of playful dialect to your morning coffee or tea. Discover your new favorite way to connect. #PontianHome #Pontiopoulo #MorningCulture
• •At Pontiopoulo.gr, we believe our dialect is a treasure. That’s why we pour our passion into every design, bringing the vibrant spirit of Pontian language to life through stylish apparel and accessories. Join us in celebrating our unique heritage! #ProudlyPontian #PreserveCulture #Pontiopoulo
• •More than just a brand, Pontiopoulo.gr was born from a love for our Pontian roots and a desire to see our unique dialect flourish. Each item is a conversation starter, a way to carry our history with humor and style. Thank you for sharing this journey with us. #PontianStory #OurHeritage #WearYourCulture