Brand Tone

Aspirational, stylish, and caring, blending a premium, "pompous" sensibility with genuine affection for pets.

Brand Values

• •Quality and Functionality
• •Style and Design
• •Customer Centricity
• •Community and Connection
• •Small Business Identity

Best Practices

• •Embrace the 'Pompous' Playfully: Use the brand name to your advantage. Lean into confident, slightly extravagant language ("redefine pet styling," "strutting their stuff in style") but always balance it with genuine care for the animal's well-being.
• •Lead with Quality, Sell with Style: Start product descriptions and ads by highlighting the superior materials, comfort, and durability. Once that trust is established, focus on the unique designs and how they enrich the pet-owner bond.
• •Use Affectionate, Community-Focused Language: Continue using terms like "furkids," "pet parents," and "our Pompous Pets family." This builds an inclusive community around the brand and reinforces the value of the human-animal bond.
• •Tell the "Small Business" Story: Remind customers that they are supporting a passionate, family-run South African business. This adds a layer of authenticity and trust that larger corporations cannot replicate. Mentioning that the team is small when apologizing for potential errors is a great example of this.
• •Let Customer Voices Shine: Regularly feature customer reviews and photos in your marketing materials (with permission). Their authentic praise for the product's quality, style, and comfort is more powerful than any ad copy you could write. Use quotes from reviews like "I love the Pompous pets harnesses and will never go back."

Social Perception

Highly positive, viewed as a premium, trustworthy brand delivering high-quality, fashionable, and comfortable products, especially among its customer base.

Copy Examples

• •Your dog doesn't do 'ordinary.' Neither do we. Introducing the 'Urban Explorer' collection: where street style meets ultimate comfort. Because every walk is a runway. #PompousPets #DogHarness #PetStyle
• •Style That Stays. Quality That Plays. Spoil the pet who deserves nothing but the best. Shop our collection of handcrafted accessories.
• •They say you can't buy love, but you can buy them a harness they'll love you for. As part of our inner circle, get first look at our new vibrant leash designs—crafted for comfort, designed to be seen.
• •Welcome to the best part of your life! Make every 'first walk' a memory with a Pompous Pets harness. Adjustable, breathable, and unbelievably cute—just like your new best friend.
• •The 'Sapphire Daisies' Collar: More than just a collar, it's a statement. Handcrafted with durable webbing and cushioned for comfort, it ensures your best friend is the most dapper dog at the park. Because being well-behaved is good, but being well-dressed is better.