Brand Tone

Artistic, Reflective & Contemplative, Authentic & Genuine, Elegant & Refined, Calm & Serene

Brand Values

• •Craftsmanship & Artistry
• •Nature as Inspiration
• •Individuality & Uniqueness
• •Authenticity
• •Beauty & Aesthetics
• •Quiet Contemplation

Best Practices

• •Consistently draw parallels and inspiration from natural elements, landscapes, textures, and phenomena. Use metaphors and similes related to nature.
• •Remind the audience of the individual craftsmanship, the artist's process, and the uniqueness of each piece. Words like 'hand-formed,' 'sculpted,' 'artist's mark,' 'individual response' are key.
• •Describe how the pieces might feel (tactile, smooth, textured) and the emotions or atmosphere they evoke (calm, serene, contemplative, grounded).
• •Avoid overly aggressive sales language or hype. The tone should be more akin to an artist sharing their passion or a quiet conversation, inviting appreciation rather than demanding attention.
• •Whether it's the inspiration behind a specific piece, a glimpse into the studio process, or the artist's connection to a particular place, storytelling adds depth and reinforces authenticity. Share the 'why' behind the 'what.'

Social Perception

Polly Barton Art is perceived as a high-quality, artisanal brand representing the work of a skilled ceramic artist. The public and her followers see her work as deeply connected to nature, beautifully crafted, and possessing a unique, often calming, aesthetic. She is viewed as a professional artist who is passionate about her medium and her sources of inspiration. There's an appreciation for the subtlety, texture, and organic forms in her ceramics. The perception is that of fine art ceramics or high-end craft rather than mass-produced pottery.

Copy Examples

• •Echoing the quiet strength of sea-worn cliffs, this sculptural vessel is hand-formed from stoneware clay. Its textured surface and subtle glaze variations capture the ephemeral play of light on water, bringing a moment of coastal calm to your space. Each curve and contour is a testament to the clay's conversation with the artist's hand.
• •Whispers of the Cotswolds landscape are embedded in our newest collection. Each piece is a slow-made reflection of winter light and frosted earth, inviting a quiet pause. Discover the textures that tell a story of place. #PollyBartonArt #CeramicSculpture #InspiredByNature #HandmadeInTheCotswolds #ArtisanCeramics
• •At Polly Barton Art, clay is a medium for translating the silent narratives of the natural world. From my Cotswolds studio, I explore the elemental beauty of land, sea, and sky, allowing each piece to emerge as an authentic, tactile echo of its inspiration. My work is an invitation to connect with the quiet artistry of the earth.
• •Journey through clay. Polly Barton invites you to 'Terra Firma, Aqua Pura,' an exhibition exploring the interplay between earth and water in contemporary ceramic form. Discover sculptural pieces that resonate with the serene and wild spirit of our natural landscapes. Opening [Date] at [Gallery Name].
• •Go deeper into the studio. Our monthly journal offers a quiet glimpse into the artistic process, new works inspired by the ever-changing dialogue with nature, and reflections from the potter's wheel. Subscribe for your personal view into the world of Polly Barton Art.