Brand Tone

Aspirational & Glamorous, Creative & Expressive, Confident & Bold, Friendly & Engaging, Playful & Trendy, Helpful & Informative

Brand Values

• •Quality & Craftsmanship
• •Self-Expression & Individuality
• •Creativity & Artistry
• •Convenience & Accessibility
• •Empowerment & Confidence
• •Customer Satisfaction

Best Practices

• •Embrace 'You-Centric' Language with a Touch of Sass/Fun: Address the customer directly (e.g., 'Your Nails, Your Canvas,' 'We've got you covered, babe').
• •Highlight Both Glamour and Practicality: Consistently pair the aspirational (salon-quality, stunning designs) with the tangible benefits (easy to apply, reusable, durable).
• •Use Evocative & Empowering Adjectives: Words like 'fierce,' 'fabulous,' 'bold,' 'stunning,' 'unique,' 'creative,' 'glamorous' reinforce the brand's desired image.
• •Use product names that evoke feeling: 'Embrace Change,' 'Believe In Yourself'
• •Maintain consistency across all platforms.

Social Perception

Customers perceive Polippie (and Pressglam nails) as a provider of high-quality, beautiful, and durable press-on nails that look professionally done. The handmade aspect and unique designs are highly valued. There's a strong appreciation for the reusability and the fact that they are a good alternative to salon manicures.

Copy Examples

• •Salon-Quality Nails in Minutes, Reusable & Long-Lasting.
• •Polippie was born to give nail lovers endless ways to express themselves.
• •Design A Life You Love
• •The Will Moves Mountains
• •Enjoy The Little Things