Brand Tone

Passionate & Enthusiastic, Informal & Approachable, Community-Oriented, Direct & Product-Focused

Brand Values

• •Fan Dedication / Loyalty: The core value is the unwavering support and loyalty to Universidad de Chile. The merchandise serves as an expression of this dedication.
• •Identity & Belonging: Providing fans with apparel that allows them to showcase their identity as supporters and feel part of the "la U" community.
• •Accessibility: Offering a range of products that allow fans to express their support.
• •Celebration of Club Culture: The designs often incorporate elements, symbols, and possibly historical references important to the club's culture and fanbase.

Best Practices

• •Know Your Audience (The Fan): Always write as if you're speaking directly to a fellow passionate fan of Universidad de Chile. Use language, references, and inside jokes that resonate with them.
• •Embody Club Passion: Let the love and enthusiasm for "la U" shine through in every word. Whether it's a product description or a social media update, the underlying passion should be palpable.
• •Maintain an Approachable, Informal Voice: Avoid overly corporate or stiff language. Keep the tone conversational and friendly, as if talking to a friend about the team.
• •Focus on Community and Belonging: Use inclusive language ("we," "us," "nuestra U") to foster a sense of community. Highlight how the apparel helps fans connect and show their collective support.
• •Be Consistent Across All Channels: Whether it's the website, Instagram, Facebook, or TikTok, the core tone of passionate, fan-centric communication should remain consistent, adapting slightly only to suit the specific platform's style.

Social Perception

Likely perceived positively as a provider of dedicated fan merchandise by Fans of Universidad de Chile. General Public (less familiar with the club) might be seen simply as a niche apparel store.

Copy Examples

• •Instagram Post (Image: New T-shirt design): Lleva la pasión azul en el corazón y en tu piel! 🤘🔵🔴 Nueva polera con diseño exclusivo para bullangueros de verdad. Stock limitado, asegura la tuya y demuestra quién manda! #PolerasDeLaU #VamosLaU #Bullanguero #PasionAzul
• •Facebook Ad (Targeting fans of Universidad de Chile): El chuncho en el pecho, la U en el alma. 💙 Encuentra la polera perfecta para alentar al Bulla en cada partido. Diseños únicos para hinchas como tú. Visita polerasdelau.cl y viste tus colores! ➡️ [Link to website]
• •Product Description (Website): Polerón 'Garra Azul'. Hecho para el hincha que no abandona, este polerón te acompaña en las buenas y en las malas. Siente la comodidad y el orgullo de llevar los colores del Romántico Viajero. Perfecto para los días de partido o para lucir tu pasión a diario.
• •TikTok Video Caption (Video: Showing off different t-shirt designs with upbeat music): Cuál es tu favorita para el próximo partido? 😉 Muestra tu amor por la U con estilo! 🔥 #PolerasDeLaU #LaU #HinchaAzul #FutbolChileno #ModaFutbolera
• •Email Newsletter Snippet (Promoting a sale): ¡Atención, Leones! 🦁 Preparamos descuentos especiales en tus poleras favoritas para que vistas el sentimiento azul sin excusas. Solo por tiempo limitado, lleva la pasión de la U a todas partes. ¡No te quedes fuera! [Link to Sale]