Brand Tone

Bold, Expressive, Playful, Cheeky, Inclusive, Proud, Personal, Passionate, Confident

Brand Values

• •Individuality & Uniqueness
• •Quality & Craftsmanship
• •Inclusivity & Community
• •Self-Expression & Boldness
• •Passion

Best Practices

• •Embrace Bold & Expressive Language: Use strong verbs, evocative adjectives, and confident statements. Don't shy away from being playful or cheeky where appropriate, reflecting the brand's personality (e.g., "Golddigger Harness" description).
• •Champion Individuality & Uniqueness: Consistently highlight the custom-made nature of the products, the availability of limited editions, and the idea that each piece allows the wearer to express their unique style.
• •Maintain an Inclusive & Proud Voice: Regularly reiterate the brand's LGBTQIA+ ownership and commitment to the community. Use inclusive language that resonates with your diverse audience.
• •Inject Passion & Personality: Share the story behind Pole Daddy. Let the proprietor's passion for pole, aerial fitness, and design shine through in website copy, social media posts, and even product descriptions.
• •Be Confident & Affirming: Use language that empowers customers and affirms their choice to express themselves boldly. Mirror the confidence you want your customers to feel when wearing your products.

Social Perception

A unique, high-quality, and inclusive provider of custom-made harnesses and accessories, particularly catering to the LGBTQIA+ community and individuals involved in pole dancing, aerial arts, and performance. An affectionate and respected position within that community.

Copy Examples

• •Headline: Dare to Be You. Discover Your Unique Harness. Body: At Pole Daddy, we don't do ordinary. Each harness is a statement, custom-made in Melbourne to unleash your boldest self. Wear your uniqueness. Call to Action: Shop Custom Designs.
• •Headline: Own the Stage. Own Your Style. Body: From circuit parties to performances, your Pole Daddy harness is crafted to turn heads and express your individuality. Limited editions mean your look is truly one-of-a-kind. Call to Action: Explore Limited Editions.
• •Headline: Proudly Crafted. Fearlessly Worn. Body: We're Pole Daddy – 100% LGBTQIA+ owned and passionate about creating accessories that celebrate you. Each piece is made with love, for our community. Call to Action: Join Our Community.
• •Headline: Not Just an Accessory, It's an Attitude. Body: The Hero Harness. The Golddigger. Our collections are designed for those who aren't afraid to make a statement. What's yours? Call to Action: Find Your Harness.
• •Headline: Custom Fit, Unforgettable Impact. Body: Have a vision? Let's create it together. Pole Daddy offers bespoke harnesses, tailored perfectly to your individual requirements for that upcoming party or performance. Call to Action: Enquire About Custom Made.