Brand Tone

innovative, performance-focused, and authentic. Also aspirational and empowering

Brand Values

• •Innovation/Problem-Solving
• •Performance
• •Authenticity/For Ballplayers, By Ballplayers
• •Community Focus
• •Quality

Best Practices

• •Speak the Language of Basketball: Use terminology and cultural references that resonate with basketball players.
• •Highlight Innovation: Consistently emphasize the unique DRYV® technology and its direct benefits.
• •Focus on Performance and Solutions: Frame products around how they help players perform better and overcome on-court challenges.
• •Maintain Authenticity: Reinforce that the brand is rooted in the real needs of basketball players.
• •Be Direct and Confident: Use clear, concise, and assertive language that reflects the brand's belief in its products.

Social Perception

Positive: perceived as an innovative brand that provides a practical solution for basketball players. Niche: a more specialized brand compared to giants. Growing Recognition: gained traction through media mentions, partnerships, and a growing customer base.

Copy Examples

• •Sweaty hands? Game over for that problem. Our DRYV® Tech shorts are your secret weapon. Keep your grip, own the court.
• •Designed by ballplayers, for ballplayers. We get it. That's why every stitch, every panel, is engineered for your game. #Point3Gear #MadeForBasketball
• •Don't just play. Perform. Experience the difference innovation makes. Feel the freedom of DRYV®.
• •More than just apparel, it's an advantage. Point3 Gear: Elevate your game from the moment you step on the court.
• •Stop wiping, start playing. Our built-in towel technology means no more distractions. Just pure focus on your shot. #ShortsPlusTowelEqualsGenius