Brand Tone

Enthusiastic & Passionate, Customer-centric & Helpful, Ambitious & Visionary, Relatable & Down-to-earth, Informative & Direct

Brand Values

• •Customer Satisfaction
• •Affordability & Value for Money
• •Quality
• •Joy & Freedom
• •Sustainability/Greener Travel
• •Growth & Ambition
• •European Identity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Pogo Cycles' tone (enthusiastic, customer-centric, ambitious, relatable, informative) with examples of do's and don'ts. Share this with anyone creating content.
• •Emphasize the "Why": Consistently weave in the founding story and the mission of making travel joyful and hassle-free. This reinforces the passion and relatability of the brand.
• •Prioritize Customer Language: Use language that resonates with the target audience – focusing on benefits like ease of use, conquering hills, enjoying the commute, and affordability. Avoid overly technical jargon unless clearly explained.
• •Maintain Enthusiasm and Positivity: Even when addressing practicalities, let the excitement for e-biking shine through. Use vibrant and active language.
• •Be Authentic and Transparent: Acknowledge the family-run aspect and the commitment to value. If addressing customer concerns (as seen in some reviews), do so with empathy and a clear path to resolution, reinforcing the customer-centric value.

Social Perception

Generally positive, with praise for product quality, fast shipping, and customer service. Some mixed/negative feedback regarding incorrect items, customer service responsiveness, and concerns about durability. Perceived as an emerging brand.

Copy Examples

• •Headline: Ditch the Drudgery. Discover the Joy. Your Pogo E-Bike Awaits. Body: Tired of traffic jams and crowded trains? We were too. That's why Pogo Cycles was born – to bring you the freedom and fun of effortless electric cycling. Explore our range and rediscover your commute!
• •Headline: Real Value, Real Adventures. Pogo Cycles: E-Bikes for Everyone. Body: As a family-run business, we believe everyone deserves the thrill of an e-bike without breaking the bank. We source directly to bring you top quality at prices you'll love. Your next adventure starts here.
• •Headline: Got Questions? We've Got E-xpertise! Ride with Pogo Confidence. Body: Choosing the perfect e-bike can be a journey. Our passionate team is here to guide you every step of the way. From range to features, we'll help you find your ideal match. Let's talk e-bikes!
• •Headline: Join the Pogo E-Revolution! Greener, Faster, Funner. Body: Experience the future of travel. Pogo e-bikes offer a sustainable, exhilarating way to navigate your world. Less effort, more smiles. Are you ready to revolutionize your ride?
• •Headline: From Our Family to Yours: The Pogo Promise of Quality and Care. Body: We're not just selling e-bikes; we're sharing a passion. At Pogo Cycles, customer happiness is our driving force. Expect top-notch bikes, dedicated support, and a commitment to making your e-biking experience exceptional.