Brand Tone

Passionate, Authentic, Elegant, Refined, Welcoming, Knowledgeable, Eco-conscious, Responsible, Traditional yet Modern

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Sustainability & Organic Practices
• •Authenticity & Terroir
• •Passion
• •Hospitality
• •Elegance & La Dolce Vita

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your brand tone (e.g., passionate, elegant, authentic, eco-conscious, welcoming) with examples of do's and don'ts. Share this with anyone creating content.
• •Always Emphasize Core Values: Weave your values (tradition, sustainability, quality, authenticity, passion, hospitality) naturally into your storytelling across all platforms. For example, when describing a wine, mention the organic practices or the generational expertise.
• •Speak from Passion and Experience: Let the genuine love for your craft, your land, and your wines shine through. Use sensory language that evokes the beauty of Lake Garda and the taste of your wines.
• •Be Consistent Across All Channels: Whether it's a website update, a social media post, an email, or a brochure, the tone should feel consistently 'Podere dei Folli.' This builds recognition and trust.
• •Engage Authentically: When responding to comments or reviews, maintain the welcoming, knowledgeable, and passionate tone. Thank customers for their feedback and address any queries with care and expertise, reinforcing the positive perception.

Social Perception

Highly Regarded Local Producer, Provider of Excellent Wine Experiences, Authentic and Passionate Winemakers, Eco-Friendly Choice, A 'Must-Visit' in Lake Garda for Wine Lovers

Copy Examples

• •Podere dei Folli: Sip the Soul of Valtènesi. Four Generations of Organic Rosé, Crafted with Passion by Lake Garda.
• •Sun-kissed grapes and a gentle lake breeze. This is the heart of our organic Chiaretto. Each bottle tells the story of Valtènesi, a tradition we've nurtured for generations. Join us for a tasting and experience la dolce vita. #PoderedeiFolli #OrganicWine #Valtenesi #LakeGardaRosé #ItalianWine
• •Discover our Preafète Valtènesi Rosé DOC: An authentic expression of Groppello, organically grown and crafted with minimal intervention. Experience the elegant minerality and vibrant fruit that define our territory. More than a wine, it's a taste of our family's dedication.
• •Escape to the shores of Lake Garda and immerse yourself in the world of Podere dei Folli. We invite you to our cellars for an intimate tasting of our latest organic rosé vintages. Hear the stories behind the wines, walk through our historic vineyards, and share in our passion for sustainable winemaking. Book your experience today.
• •At Podere dei Folli, winemaking is more than a profession; it's our heritage and our future. For four generations, we've cultivated the unique terroir of Valtènesi, pioneering organic practices to bring you rosé wines that are as authentic as they are elegant. We believe in wine that speaks of its origins, crafted with respect for nature and a passion for la dolce vita.