Brand Tone

Ironic, Bold, Energetic, Authentic, Unapologetic, Creative, Innovative, Accessible (with an edge)

Brand Values

• •Originality & Authenticity
• •Style as the Message
• •Evolution & Innovation
• •Street Knowledge meets Technology
• •Self-Expression & Defiance
• •Accessibility

Best Practices

• •Embrace the Irony: Don't be afraid to use subtle sarcasm and wit that reflects their "Banditism" philosophy and self-deprecating humor.
• •Keep it Bold and Direct: Use strong verbs and concise language that mirrors the "violent vibrancy" and "razor-sharp" nature of their artwork.
• •Highlight Authenticity and Heritage: Remind the audience of their decades-long graffiti roots and their pioneering status.
• •Speak the Language of the Street (Smartly): Incorporate elements of urban culture and a confident, unapologetic attitude, while maintaining intelligence and creativity.
• •Showcase "Style is the Message": Ensure copy always links back to the power and uniqueness of their visual style, emphasizing that the product is a medium for their art.

Social Perception

Respected Pioneers, Innovative & Trendsetting, Authentic & True to Roots, High-Quality & Distinctive Style, Professional & Versatile

Copy Examples

• •Yeah, we paint walls. Now we paint your gear. 123Klan: Style that sticks, from streets to threads.
• •They called it vandalism. We called it practice. Own a piece of the evolution. pod-by-123klan.com.
• •Warning: May cause an uncontrollable urge to express yourself. Fresh drops from 123Klan – handle with (no) care.
• •30 years of bending rules and pixels. Get the OG street tech style, now on demand. #123Klan
• •Too legit to quit. Too stylish to fit in. The 123Klan print-on-demand range: Wear the rebellion.